All Industry Insight articles – Page 21
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ProfilesMy food & drink job: Ruth Tyrie, brand manager, Surreal
Surreal cereal’s brand manager suggests stalking your career idol (on LinkedIn, not in real life)
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Analysis & FeaturesWorkouts, sugar and snacking: 10 charts explaining UK attitudes to protein shakes
Why are consumers buying protein shakes? And how can retailers cash in on protein’s pulling power?
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Comment & OpinionDreamies focuses on human Cats in fun faux documentary
Dreamies drops cute animal imagery in favour of a droll doc
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Analysis & FeaturesCan Tesco take Clubcard personalisation to new heights?
Tesco is joining forces with tech company Eagle Eye to drive ‘hyper-personalisation’ of Clubcard offers
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Comment & OpinionThink carefully before stepping up promotional discounts
Manufacturers need to evaluate investment payback across the marketing mix, says Alex Lawrence, senior strategic insight director at Circana
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ProfilesDays’ Duncan Keith on chivalry, McConaughey and latte art
Meet Duncan, half of the entrepreneurial spirit behind Days Brewing Co – on a mission to revolutionise the beer industry with a non-alcoholic twist
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Comment & OpinionTarget the typical weekly shopper ‘missions’ to succeed
One in three missions is for a ‘treat for today’ and ‘dinner for tonight’ has grown twice as fast as the average occasion, says Rachel White, MD UK & Ireland, NIQ & GfK
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ProfilesMy food & drink job: Josie Taylor, assistant brand manager, Kellanova
‘We have such a jam-packed plan for the remainder of the year. The fun never stops and there’s so much variety within my role’
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Comment & OpinionJason Momoa makes massive impact for Nuii
“Are you hungry for adventure?” asks the new brand ambassador. The adventure in question appears to be a stroll by a nice beach
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Analysis & FeaturesDo Getir’s woes show quick commerce just can’t work?
The Turkish player is reportedly looking to pull the plug in Europe
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ProfilesShocken’s Emma Bowe on Oasis, ADHD and Aldi’s Next Big Thing
Fresh off an appearance on Aldi’s new Channel 4 show, Emma shares insight into how she keeps pushing plant-based innovation
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ProfilesMy food & drink job: Victoria Gibson, junior brand manager, Perfetti Van Melle
Confectionery brand manager Victoria on how she brings ‘Fruity Joy’ to Fruittella’s marketing
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Comment & OpinionBe wary of trends and stay true to your brand’s values
Not everyone is getting the balance between innovation and ‘new for the sake of new’ right, says Alex Wright, CEO & co-founder of Dash Water
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Analysis & FeaturesUK Food & Drink Shows 2024: speakers, panels and awards not to miss
Brought to you by William Reed, publisher of The Grocer, this year’s event will take place at the NEC from Monday 29 April to Wednesday 1 May
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ProfilesIbis Rice’s Nicholas Spencer on Cambodia, dancing and Chris Packham
‘I grew up watching The Really Wild Show and admire Chris Packham – having him as brand ambassador for Ibis Rice is a dream come true’
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ProfilesMy food & drink job: Megan Sealey, e-commerce manager, Birds Eye
‘This role blends creativity, entrepreneurship and consumer engagement in a dynamic environment’
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Comment & OpinionAnimal demands attention as Peperami enters ‘the snack wormhole’
Animal still demands attention – and there are some funny details
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Comment & OpinionAir Fryers Made Easy: TV takes on cookery trend show no signs of abating
The viral hit home appliance of the pandemic – the air fryer – is evidently no passing fad
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ProfilesBurger King’s Mark McCarthy on Nigella Lawson, sustainability and Pitch Perfect
From teenage newsagent worker to spearheading product launches for one of the biggest brands in the world, Mark blends a passion for food with a commitment to sustainability and health
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Category ReportHealthcare & beauty trends 2024: The new masculine beauty ideal
A generation of men are embracing personal care trends once thought feminine. How are brands catering to them?