All Industry Insight articles – Page 27
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Promotional FeaturesHow brands can meet the call for sustainable packaging
With more manufacturers looking into innovation that will protect the environment, discover how brands can transform their approach with packaging solutions without losing their decorative touch.
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ProfilesMy food & drink job: Josh Horner, automation engineer, HelloFresh
’Automation is the future for food’ says Josh, but he argues ‘there will be a need for many people in more expert roles’
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Comment & OpinionHow to get your ideas heard by buyers
It’s not easy to get heard by retailers, but it’s easier if you demonstrate your credibility and positivity, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionProfits and purpose are more closely related than you think
Purpose-led business could generate a £149bn boost to the UK economy every year, says Pip Murray, founder & CEO at Pip & Nut
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Comment & OpinionDo the top 100 companies really care about their people?
There is a disparity between the values companies extol in outward communication and the focus of their annual reports, says Darren A Smith, founder & CEO, Making Business Matter
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ProfilesMy Alternative CV: Pizza Express’ Chris Holmes on lions, vinyl and spaghetti hoops
International and channel director Chris ‘would love to see a touch more warmth and hospitality in the UK grocery scene’
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ProfilesMy food & drink job: Dominic McCourt, Northfield Farm at Borough Market
‘I always wanted to be a rockstar, until I found out I have no rhythm and the sheep on the farm have a better singing voice than me’
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Category ReportWho’s winning the fight for food to go?
It’s fisticuffs in on-the-go as coffee chains, bakeries and fast food move to the suburbs for a bust-up with supermarkets and c-stores
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ProfilesMy Alternative CV: Co-op’s Christopher Byrne on Kylie, Mel B and Muriel’s Wedding
Co-op’s head of brand, creative and in-store marketing wants Victoria Beckham and Miriam Margolyes to eat crisp sandwiches together
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Promotional FeaturesBeer: how to maintain long-term success amid the increasing competition
Although the beer category is continuing to flourish in the wake of the pandemic, brands still need to maintain diverse strategies to meet evolving consumer needs and ensure ongoing success. Find out more about how they can brew up a winning strategy.
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ProfilesMy food & drink job: Helen Clegg, senior account manager, Flavor Sampling
For online job applications, Helen says ‘skip the typical job application processes and head straight to the hiring manager’s inbox!’
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Promotional FeaturesWhy net revenue management holds the secret to sustainable CPG growth
Revenue growth for consumer-packaged goods is not simply about building value and volume sales. Find out why effective net revenue management is vital to healthy CPG performance.
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Comment & OpinionWe can’t all be grocery leaders, but ‘first followers’ are just as crucial
Those companies who make the second move, who follow the lead of the first, are vastly underrated, says Dan Crossley, executive director at the Food Ethics Council
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ProfilesMy Alternative CV: The Gym Kitchen’s Segun Akinwoleola on babies and diversity
‘I’m still one of the only black people in a lot of rooms and there are still very few black-owned brands sold in major supermarkets’
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Comment & OpinionWhat Google search data tells us about petfood trends
Declining pet ownership is now being topped with owners looking to economise on pet spend, says Kathy Lee, consumer retail industry manager at Google
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ProfilesMy food & drink job: Katie King, marketing manager, Strong Roots
Veggie marketing manager Katie explains how to make it in the world of fmcg – from following good managers to LinkedIn networking
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Comment & OpinionFive ways AI could boost Christmas grocery sales
The benefits of fully integrated AI systems are yet to be realised, says Julie Neal, partner at management consultancy Vendigital
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Promotional FeaturesWhy mobile coupons can power-up your next campaign
From introducing new products to rewarding loyal shoppers and building a database, find out how you can use mobile coupons to drive success into your next marketing campaign.
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Comment & OpinionJoint business plans are often meaningless – suppliers don’t need them
The customer agrees to JBPs whilst chuckling quietly about how much they are getting for a simple signature on a meaningless plan, says David Sables, CEO of Sentinel Management Consultants
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Comment & OpinionChasing someone for a response? Here are the dos and don’ts
A phrase often attributed to Einstein springs to mind: ‘The definition of madness is doing the same thing over and over again and expecting different results’, says Darren A Smith, founder & CEO of Making Business Matter