All Industry Insight articles – Page 28
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Comment & Opinion
Do loyalty schemes actually create loyal customers?
Customers choose you because they see you as the best option at the time – and they are happy to take any rewards given out, says Dr Tom Wormald, managing partner at Yonder Consulting
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Comment & Opinion
How confectionery brands can navigate the health landscape
It’s important to understand the emerging cultural dynamics, along with lingering perceptions around what ‘healthier’ looks like, says Pippa Garlick, strategy director at Stormbrands
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Profiles
My Alternative CV: Pleese’s Joe Moruzzi on cheesecake and giving back
Frozen cheesecake CEO Joe Moruzzi explains how he combines his love for food with a mission to empower young entrepreneurs
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Profiles
My food & drink job: Olivia Slater, in-house designer, Field & Flower
Olivia says to get into food or design ‘start a food and recipe blog, design assets for brand you admire, create your own content on social, attend networking events and meet people’
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Promotional Features
Why export success is increasingly important to regional growth
Amid surging exports for the UK market, regional performance is also strong – and Wales is reaping the benefits of its positive food and drink culture to send a positive message to the international buying world.
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Webinars
WATCH: How to crack the online marketplace opportunity
Watch our webinar on demand to learn how wholesalers and retailers can take full advantage of the online marketplace in 2024. And find out how to to create a digital one-stop shop that offers greater choice and seamless service.
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Promotional Features
Theft prevention: how to protect products, people and profits
With the number of cases of theft growing in the UK, how can grocery retailers protect their businesses and create a safer shopping environment for their staff and consumers?
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Profiles
My Alternative CV: Momo Kombucha’s Josh Puddle on 1990s pop, Rye Lane and Wim Hof
‘If I could change one thing in grocery, I’d heavily tax the worst of the ultra-processed, unhealthy foods and heavily subsidise organic, seasonal produce’
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Comment & Opinion
Four ways to win on food quality, not price
After the dominance of discounters, we are coming to a time when more minds are turning to quality, says Jeremy Garlick, partner at Insight Traction
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Comment & Opinion
Two years on, has Natasha’s Law worked?
Significant efforts are needed from food businesses and regulatory bodies to increase compliance, says Rebecca Ironmonger, solicitor in Roythornes Solicitors’ food regulatory team
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Comment & Opinion
Physical stores are vital to brand repositioning
The opportunity for physical retail lies in making emotional connections, says Ewald Damen, creative director and managing partner at Virgile & Partners
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Comment & Opinion
Understanding shopper mindsets this Christmas
Shoppers are going into Christmas 2023 with two distinct mindsets, says Michelle Whelan, co-CEO at VMLY&R and CEO at VMLY&R Commerce
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Profiles
My food & drink job: Jessica Smyth, senior buyer, Sainsbury’s
’I didn’t know buying was an option when I was searching career fayres at school’
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Promotional Features
How fmcg brands can recapture shoppers’ attention
Feverish competition for attention has made it harder than ever to cut through. Snapchat explains how to use experiences to create compelling marketing with better sales opportunities.
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Whitepapers
How food and drink manufacturers can keep decarbonisation on track
As the COP28 climate summit draws to a close, the focus remains on the progress companies are making in decarbonising their business models. Find out more as E.ON explores how food and drink manufacturers can successfully maximise efficiency while keeping decarbonisation on track.
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Category Report
Why cocktails are going posh (not just in Chelsea)
Premium RTDs are soaring. Made in Chelsea’s Jamie Laing and Sophie Habboo even had them at their wedding. Who’s cashing in?
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Promotional Features
How alcohol manufacturers can fortify profitability and competitiveness
With grocery inflation decreasing, the economy shifting and the consumer landscape rapidly evolving, how can beverage manufacturers shift the focus from revenue growth to margin realisation?
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Profiles
My Alternative CV: PerfectTed’s Marisa Poster on matcha, ADHD and spiders
‘In an ideal world, there would be more support and resources available for challenger brands to bring healthier options to market’
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Comment & Opinion
Shrinkflation has driven down volumes. What next?
Brands will now be looking to increase volume sales or drive product mix, says Alex Lawrence, senior strategic insight director at Circana
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Profiles
My food & drink job: Noa Cohen, public affairs manager, General Mills
‘I really love in-person meetings in parliament or with our trade associations. I get to advocate for what I think is a fantastic company and industry’