All Industry Insight articles – Page 3
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Comment & OpinionThe trouble with AI-generated personas
By generating synthetic personas that mimic humans, researchers can explore diverse consumer behaviours, preferences and trends at scale, say Kerry Jones of Greencore, and Julia Brannigan of Bulbshare
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ProfilesThe Curators’ Max Rees on jerky, Gary Lineker and digging in
Self-proclaimed ’Big Cheese’ of snacking brands Cheesies and The Curators talks ’digging in and get things done’
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NewsYour reactions to the new government’s £40bn tax-raising budget
Readers of The Grocer share their opinions on how the autumn budget will affect their areas of industry
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Category ReportWorld food hits the street: world cuisine category report 2024
Street food inspired by Malaysian, Filipino and other south east Asian cuisines is gaining popularity as Brits widen their culinary horizons. Who’s cashing in?
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Comment & OpinionCampari casts bartender Mona Gallosi as film noir femme fatale
Campari has cast bartender Mona Gallosi as a ‘femme fatale’ in a film of darkest noir
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Comment & OpinionSimply Jamie: coffee table tome reflects chef’s ‘clean label’ approach
Oliver is promising ‘fast and simple food’ to make Brits of all ages fall in love with simple, nutritious food again
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Category ReportThe fashion for fermented: functional foods trends 2024
Move over protein. Fermented foods are the latest trend to take the functional world by storm. Is it a fad or a long-term opportunity?
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Comment & OpinionHow ‘change brands’ are getting the jump on fmcg giants
We’re seeing a rising tide of change brands disrupting the status quo in almost every sector, says Chris Baker, author of Obsolete: How Change Brands are Changing the World and founder of Hungry Ventures
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ProfilesDell’ Ugo CEO Sophia Cooke on musicals, Bangkok and Comic Sans
For National Pasta Day tomorrow, Sophie takes us on her journey from graduate fmcg buyer to watch buyer to fresh pasta brand CEO
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Comment & OpinionThe three routes to growth for fmcg brands
Brands should look beyond penetration to find genuine avenues for growth, says Jeremy Garlick, partner at Insight Traction
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Category ReportProtein gets the feelgood factor: protein trends 2024
Protein isn’t just for gym rats. Growing numbers of Brits are upping their intake for general health and to ‘feel good’
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ProfilesMy food & drink job: Freya Weston, senior assistant brand manager, Babybel
’Instead of a normal cover letter, I put my key achievements on to The Laughing Cow packaging as the header’
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Promotional FeaturesHow AI is saving supermarkets from commodity crises
As climate disruptions drive up costs for key commodities like coffee, cocoa, olive oil, and sugar, discover why supermarket buyers need to embrace AI-driven sourcing tools to stay competitive.
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Comment & OpinionJamie Dornan keeps his kit on as Diet Coke targets new generation
The ad shows Dornan taking a dip in his local lido – dressed in a full-length wetsuit, rather than budgie smugglers
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Comment & OpinionThe Rest Is Entertainment: Richard Osman and Marina Hyde dissect KSI meltdown
Nothing says ‘this doesn’t bother me at all’ like dozens of tweets, reaction posts and fake apology videos in response to ‘this’
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Analysis & FeaturesAre the police finally taking retail crime seriously?
Retail crime is on the rise, and with it violent and abusive incidents towards shopworkers. Is the Retail Crime Action Plan enough to tackle it?
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Comment & OpinionHow to make a diverse ad that doesn’t offend
Brands, agencies and marketing teams urgently need to boost diversity in their teams, says Trevor Robinson of Quiet Storm
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ProfilesSaputo’s Christopher Owen on Sheese, kisses and compulsory pilates
The plant-based head of marketing for brands like Sheese and Cathedral City shares how he dreams of a Taylor Swift endorsement
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Comment & OpinionHow wellness culture is shifting fmcg buying habits
UK shoppers are increasingly prioritising healthier options, says Melissa Petch, client director for healthcare, beauty, household & baby, Circana
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Comment & OpinionThe missed opportunity in lunchtime food to go
Food retail has only about one third of the food to go market, says Emma Bryan, head of commercial at Freshpak