All Industry Insight articles – Page 3
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Comment and Opinion
Diageo’s ‘Flavour Forecast’ shows how AI can shape future booze NPD
Diageo’s new AI-powered report could help give it the edge against its smaller, more nimble rivals
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Promotional Feature
Cold brew coffee 101: everything you need to know
While the iced coffee category has been performing well in the UK market, it is cold brew coffee that is really stealing the limelight. Discover why it is becoming so popular with consumers and how retailers and brand owners can benefit
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Comment and Opinion
Evian’s mountaineer meets Alpine mischief makers
Water brand Evian is welcoming us to ‘the mountain of youth’
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Comment and Opinion
How challenger brands can make an impact in a crowded market
One of the biggest challenges often faced by startups is becoming recognised. It’s particularly difficult when you don’t have a large budget
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Analysis and Features
Why would vape brand Lost Mary want to move into food and drink categories?
New Lost Mary trademark applications are paving the way for brand extensions into sweets, ice cream and booze
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Profiles and QandAs
Madame F founder Iain Muggoch on Queer Britain, startups and Tony Laithwaite
For Pride month, wine brand founder Iain talks about the struggles of a startup and his work with the Madame F Queer Britain Art Award
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Analysis and Features
How much are the top supermarket bosses paid?
From the lowest to the highest, here are the salaries of the UK’s leading supermarket bosses
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Comment and Opinion
Post Office scandal shows the perils of bowing down to data
The Post Office provides a cautionary tale about being blindly led by data, says Jeremy Garlick, partner at Insight Traction
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Profiles and QandAs
My food & drink job: Ru Brown, Pride lead, Tesco
At just 22 years old, Ru shares how they are driving LGBTQ+ inclusion at the UK’s largest retailer
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Comment and Opinion
Visual cues link Ocado convenience with summertime
The ad sees a series of people reminded to buy items based on some seasonal prompts
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Analysis and Features
Political digs and cheese Swifts: this week on grocery social media
The UK’s cost of cheese crisis highlights economic woes and Ocado, Itsu and Lidl hop on gen Z trends
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Comment and Opinion
Uncensored CMO: vital marketing podcast unpacks Cadbury creatives
The podcast – which has become a must listen for marketing bods – does fine work covering the nuts and bolts of the ad-making process
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Comment and Opinion
Brands need educating on the retail media opportunity
It is doubtful whether retailers are successfully selling all of the benefits or scale that retail media offers, says Anthony Carr, MD, Sellex
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Comment and Opinion
How fmcg can take advantage of summer sporting events
The evolving consumer habits around major sporting events offer opportunities and challenges, says Ananda Roy, SVP of global thought leadership and strategic insights at Circana
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Profiles and QandAs
Redefine Meat’s Simon Owen on rescue dogs, spiders and The Bear
‘One thing I would change in grocery is the inequality of price and margin expectation between meat and plant-based’
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Category Report
Rice, pulses & noodles trends 2024: Oodles of noodles
Convenience, affordability and a growing appetite for Asian food are driving gains for noodles. How are suppliers capitalising?
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Category Report
Butters & spreads trends 2024: The rise of posh butter
With chef-made butters going viral on social media, can the craze for premium penetrate retail? And how is the butter renaissance affecting spreads?
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Profiles and QandAs
My food & drink job: Chloe Boston, social media manager, BrewDog
BrewDog’s Chloe talks about her journey from French bakery dreams to social media beer memes
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Comment and Opinion
Brands need to ruffle feathers to stand out on today’s shelf
We live in an increasingly noisy world, constantly bombarded with marketing messages – brands need to cut through the clutter, says Wander Bruijel, chief strategy officer at Born Ugly
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Comment and Opinion
Why the Grocer 33 price comparison survey is allowing loyalty prices
Our transparent (and constantly changing) Grocer 33 weekly price comparisons show time and again that loyalty pricing is having a meaningful impact on inflation, says Adam Leyland, editor-in-chief of The Grocer