All Industry Insight articles – Page 30
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Comment & OpinionIt’s time we fully understood the impact of media investment
To improve media effectiveness, we need a greater appreciation of long-term over short-term tactics, says Florian Clemens, VP of media and analytics EMEA at Circana
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ProfilesMy food & drink job: Kristian Sharp, foodservice channel manager, Weetabix
’Growing up only 10 minutes away from the Weetabix factory as a child, I could always remember that delicious smell wafting across the garden’
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Comment & OpinionRetail media desperately needs consistent standards
Transparency and greater measurement are key to ensuring continued growth in retail media, says Sean Crawford, MD, Threefold North America
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ProfilesMy Alternative CV: Rowcliffe’s Sunit Mehta on cheese, quality and the M25
‘My friends jokingly call me ‘Cheesus’ as I often provide a good spread of cheese for social events’
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ProfilesMy food & drink job: Emma Detain, sustainability manager, Mindful Chef
Sustainability manager Emma talks all things B Corp, career progression and food’s carbon footprint
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ProfilesMy Alternative CV: VFC’s Adam Lyons on racing, heights and chicken lives saved
‘We have a chicken life saved counter on our website. If I am ever having a bad day and feeling a little overwhelmed I just look at that’
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Comment & OpinionHow to market low & no-alcohol to gen Z
For gen Z, the shift in drinking habits is symptomatic of more fundamental shifts in their values, says Rowenna Prest, chief strategy officer at Joint
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ProfilesMy food & drink job: Emily Morgan, product & customer experience manager, CafePod
’It would be amazing to run my own brand one day where I can develop a product that consumers can’t live without!’
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WhitepapersHow to execute your unified commerce strategy
Retailers’ ambitions to achieve omnichannel innovation and meet shoppers’ expectations are often ruined by their struggle to really execute on key insights. Download Aptos’ latest whitepaper for an insight into successfully tackling these challenges.
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NewsThe Grocer and Retail Week join forces to launch LIVE 2024 event
Power brands The Grocer and Retail Week have joined forces to create LIVE, a two-day event, conference and exhibition focusing on the retail and fmcg sectors
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ProfilesMy Alternative CV: Remedy Drinks’ Anna Dominey on sugar, Starbucks and Taylor Swift
’Launching in Starbucks was a career highlight, taking kombucha mainstream’
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ProfilesMy food & drink job: Alice Maramotti, senior brand manager, Mars Wrigley
‘I’m a firm believer that food brings people together, and there are so many ways to make memories associated with food’
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Comment & OpinionWhy we should question our faith in data
The great companies and the best people in our industry are not data-led – they are data-influenced, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionHas a wet summer opened the promotional floodgates to margin erosion?
With July seeing the wettest weather since 2009, manufacturers turned to increased promotional investment to stimulate demand, says Alex Lawrence, senior strategic insight director at Circana
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Comment & OpinionGillian Keegan reminds us – sometimes – ministers are fighting for industry
Behind the scenes, ministers and civil servants can be vigorously arguing for changes industry wants, says Ian Wright, co-chair of the Food & Drink Export Council
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ProfilesMy Alternative CV: Ginsters’ Emma Stowers on cartwheels, Simon Cowell and home cooking
‘The most rewarding part of my job is helping people to grow as individuals and achieve their goals’
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Category ReportWhy are tea brands being hung out to dry?
Britain’s biggest tea brands are looking high and dry as the cost of living crisis deepens. How can they compete with own-label lines?
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Category ReportA crying shame for hipster coffee
Eye-watering price hikes are getting coffee shoppers in a tizz – and they’re being tempted away from trendy brands
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NewsHow to win in plant-based fmcg: expert panel for free webinar revealed
The world continues to watch plant-based, and while they do The Grocer and an expert panel discuss how to win in the category
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ProfilesMy food & drink job: Aimi Wilder, supply lead, The Felix Project
‘We save as much food as possible that can then be redistributed to our thousands of community organisations and schools across London’