All Industry Insight articles – Page 31
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Category ReportA crying shame for hipster coffee
Eye-watering price hikes are getting coffee shoppers in a tizz – and they’re being tempted away from trendy brands
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NewsHow to win in plant-based fmcg: expert panel for free webinar revealed
The world continues to watch plant-based, and while they do The Grocer and an expert panel discuss how to win in the category
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ProfilesMy food & drink job: Aimi Wilder, supply lead, The Felix Project
‘We save as much food as possible that can then be redistributed to our thousands of community organisations and schools across London’
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WhitepapersWhy fmcg brands should be changing their grocery focus
With little sign of an end to the economic challenges facing UK fmcg brands, it’s now time for them to reprioritise longer-term revenue growth management. Here’s why.
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Comment & OpinionHow brands can market premium products to gen Z
Shoppers may be hard up for cash but they’re still looking for little luxuries, say Oyin Akiniyi, head of cultural conversations at Chivas Brothers and Charlotte Willcocks, head of strategy at creative agency Impero
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Comment & OpinionWhy you must understand the shoppers your ad didn’t reach
Retail media is a closed loop – most importantly, you know who buys the product without seeing the ad, says Joel Hopwood, co-founder at SMG
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ProfilesMy food & drink job: Oliver Gilding, exclusive brands manager, Iceland
‘Whatever the uncertainties about the years ahead, people will always want to eat and drink’
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NewsFree webinar to crack the code of how fmcg brands can win in plant-based
The Grocer’s free webinar set to answer how fmcg brands can win in plant-based
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Comment & OpinionNew Unilever, Reckitt and Diageo CEOs are in for a baptism of fire
The new generation of fmcg leaders face myriad challenges as they establish themselves in their respective hot-seats, says Warren Ackerman, head of European consumer staples research at Barclays
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Comment & OpinionWhy we need mission-led brands more than ever in a cost of living crisis
We need brands that champion purchase drivers other than price, says Ben Black, executive director at Verlinvest
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Category ReportIs there still an appetite for plant-based meat?
Despite some high-profile exits from alt meat, a wealth of big brands remain ambitious – and smaller players are also aiming to make a mark
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ProfilesMy food & drink job: Laura Nelson, research manager, GrowPura
‘This work really feels like an opportunity to do something good for the planet and make a noticeable positive difference’
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Comment & OpinionHow brands can harness the power of nostalgia
Nostalgia can be a powerful approach for certain brands, helping them bring back fond memories of their products, says Blake Armstrong, MD at Krow London
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Category ReportWhy CBD regulation is in limbo
The novel foods process for CBD has ground to a halt. Why has it stalled, and how are brands coping?
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ProfilesMy food & drink job: Katherine Bermingham, senior NPD technologist, Florette
”I often hear people say ‘isn’t it just leaves in a bag?’ but there’s a whole lot more to a bag of Florette salad than that”
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Analysis & FeaturesImmunity, influencers and incentives: 10 charts that explain UK attitudes to vitamins and supplements
We’ve quizzed 1,000 VMS shoppers to get to the heart of their health concerns and reasons for buying. So, what’s making VMS shoppers tick in 2023?
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ProfilesMy food & drink job: Helena Busiakiewicz, food content creator, BBC Good Food
Helena talks the glamour of Nigella Lawson, recipe testing for content creation and the lessons learned through hard restaurant work
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Comment & OpinionRetail media: why the hype?
Global valuations predict the retail media market will be worth more than linear TV by the end of 2025, says Matt Lee, MD at Capture
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Comment & OpinionWalmart’s targeted radio ads signal the future of in-store media
The Walmart Radio Network marks a new frontier in the development of the physical store as a multifaceted retail media asset, says Miya Knights, co-author of Amazon and Omnichannel Retail