All Industry Insight articles – Page 5
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Category ReportCakes & biscuits trends 2024: Cake around the clock
As mealtimes give way to ‘snack time’, how are cakes and biscuits capitalising? And how is the trend shaping innovation efforts?
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Comment & OpinionSmall brands don’t need to be babied by buying teams
We’re seeing a bit of a peculiar model right now where innovation teams are half-advising brands on how to run their businesses, says Thea Alexander, CEO at YF
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Category ReportA taste for the exotic: Dairymen ice cream category report 2024
While vanilla is still king, more unusual flavours are gaining traction and helping ice cream to rival restaurant desserts
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Comment & OpinionBrands must reframe value to tempt bargain-hunters
Behavioural economics tells us people rarely appraise prices and value in a purely rational way, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionThe Oasis reunion is a golden opportunity for low & no-alcohol
Brands should inspire audiences to remain lucid enough to fully immerse themselves in the Oasis reunion, says Harry Wright, strategy director at Imagination
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Category ReportWhipped right up: Dairymen continental cheese category report 2024
A TikTok trend for whipped feta has seen it roll into the supermarkets. Mediterranean and served-hot cheese are also having moments
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Comment & OpinionPanorama’s price match probe is misleading tosh
Customers are apparently far too stupid to realise Sainsbury’s £5 steaks aren’t on the same level as a trip to Gaucho
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Comment & OpinionAugmented reality is going mainstream. Here’s what you should know
Digital product passports will soon become commonplace for modern shoppers, says Ruth Arber, head of fashion, retail and travel at Snap Inc
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ProfilesMy food & drink job: Lucy Browne, recruitment manager, Planet Organic
‘I get to work with like-minded individuals who share a passion for health and sustainability’
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Comment & OpinionTesco ad does meal deal debates IRL
Our ad’s star posts about how his Tesco selection ‘slaps harder than ever’. Mild cringe
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Comment & OpinionA Noble Water: gin history delves into booze’s role in London’s past
While certain chapters are clearly aimed at alcohol buffs, the text also offers a broader, revisionist look at gin’s role
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Promotional FeaturesWhy trolleys and baskets matter more than you might think
Where first impressions count the most, the state of trolleys and baskets set an important tone.
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ProfilesYeo Valley’s Andy Simpson on greenwashing, granola and Gascoigne
’I’d like to see legislation passed enforcing better action on the health of many food products – especially when selling them to kids’
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Comment & OpinionThe stark gap between climate awareness and action
The challenge is stark: 80% of fmcg CEOs recognise climate change poses a significant risk yet only 20% are taking decisive action, says Kate Cawley, founder of Future Food Movement
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Comment & OpinionWhat Gen Z students really want from grocery
Retailers seem to be hoping Gen Z will conform to the same shopping habits as our predecessors – but that isn’t going to wash, says Freddie Finlay, final-year Oxford University undergraduate and intern at The Category Management Company
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Analysis & FeaturesThe UK’s 10 favourite chocolate brands 2024
A global shortage of cocoa, triggered by adverse weather, has pushed up chocolate prices. But which brands are Brits still willing to fork out for?
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Comment & OpinionWhy the summer of sport wasn’t enough to boost grocery
Weather influences not just what we buy and how much – but also where we shop, says Alex Lawrence, senior strategic insight director at Circana
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Category ReportChocolate trends 2024: The rise of the ultra-posh chocolate
Imaginative, fancy NPD is aiming to revive flagging chocolate volumes. Who’s leading the way in lavish flavours and formats?
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ProfilesMy organic food job: Alicia Madeley, marketing executive, Pip Organic
For Organic September, Alicia shares her hands-on approach to brand development and consumer engagement in the organic sector
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WhitepapersConsumer horizon: insights shaping the industry
Download this whitepaper to discover the key trends shaping grocery retail, product innovation, and consumer behaviour for 2024 and 2025