All Industry Insight articles – Page 5
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Analysis and Features
Store radio nightmares and Aldi bashes Clubcard Prices in social media banter
From retail media slowly turning a Tesco employee mad, to Aldi taking a swing at Clubcard Prices, here’s what’s happening in the world of grocery on social media
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News
Just 30% of younger consumers drink beer, SIBA report reveals
Half of all respondents said they drank beer, but this dropped to 30% among the youngest drinking-age cohort
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Comment and Opinion
Lynx gets creepy with morally dubious duo
It was only a couple of weeks ago that Lynx launched a funky, wholesome ad for its Fine Fragrance Collection
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News
Global industry leaders to gather for Rethinking Materials summit
The Grocer’s editor-in-chief, Adam Leyland, will be among the key speakers at the Rethinking Materials conference in London on 14-15 May
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Profiles and QandAs
Moju’s Rich Goldsmith on trains, pizza and HFSS
‘Grocers need to double down on initiatives like HFSS, even in the absence of, or inconsistent, government policy and regulation’
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Comment and Opinion
Authentic and vocal creators have great power as CEOs
The successful brands of tomorrow are those whose leaders are willing to be visible and vocal, says Amelia Christie-Miller, founder of Bold Bean Co
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Comment and Opinion
Bite Back won’t stop sweeties being marketed to kids
How will confectionery makers market without bright, colourful packaging?
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Category Report
Snacking trends 2024: Brands fighting UPF allegations
As concerns about ultra-processed food change shopper habits, snacking brands are underlining their better-for-you credentials
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Comment and Opinion
Challenger brands are raising the bar in recruitment
The waves of senior appointments in challenger brands shows the industry is maturing, says Thea Alexander, CEO of YF
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Profiles and QandAs
My food & drink job: Ruth Tyrie, brand manager, Surreal
Surreal cereal’s brand manager suggests stalking your career idol (on LinkedIn, not in real life)
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Analysis and Features
Workouts, sugar and snacking: 10 charts explaining UK attitudes to protein shakes
Why are consumers buying protein shakes? And how can retailers cash in on protein’s pulling power?
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Comment and Opinion
Dreamies focuses on human Cats in fun faux documentary
Dreamies drops cute animal imagery in favour of a droll doc
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Analysis and Features
Can Tesco take Clubcard personalisation to new heights?
Tesco is joining forces with tech company Eagle Eye to drive ‘hyper-personalisation’ of Clubcard offers
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Comment and Opinion
Think carefully before stepping up promotional discounts
Manufacturers need to evaluate investment payback across the marketing mix, says Alex Lawrence, senior strategic insight director at Circana
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Profiles and QandAs
Days’ Duncan Keith on chivalry, McConaughey and latte art
Meet Duncan, half of the entrepreneurial spirit behind Days Brewing Co – on a mission to revolutionise the beer industry with a non-alcoholic twist
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Comment and Opinion
Target the typical weekly shopper ‘missions’ to succeed
One in three missions is for a ‘treat for today’ and ‘dinner for tonight’ has grown twice as fast as the average occasion, says Rachel White, MD UK & Ireland, NIQ & GfK
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Profiles and QandAs
My food & drink job: Josie Taylor, assistant brand manager, Kellanova
‘We have such a jam-packed plan for the remainder of the year. The fun never stops and there’s so much variety within my role’
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Comment and Opinion
Jason Momoa makes massive impact for Nuii
“Are you hungry for adventure?” asks the new brand ambassador. The adventure in question appears to be a stroll by a nice beach
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Analysis and Features
Do Getir’s woes show quick commerce just can’t work?
The Turkish player is reportedly looking to pull the plug in Europe
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Profiles and QandAs
Shocken’s Emma Bowe on Oasis, ADHD and Aldi’s Next Big Thing
Fresh off an appearance on Aldi’s new Channel 4 show, Emma shares insight into how she keeps pushing plant-based innovation