All Industry Insight articles – Page 6
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Comment & OpinionHow to prepare for 2024’s ‘tale of three Christmases’
Three main cohorts are presenting themselves this Christmas - but they are united on some fronts, says Mail Metro Media’s Luke Hand
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Comment & OpinionMorrisons hammers the More Card message
Morrisons has big ambitions for its More Card, targeting its use in 70% of transactions
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Comment & OpinionDon’t be a butterfly, hit the big tasks with a 20-minute focus
We can definitely focus for 20 minutes. Proven research tells us this. The rest is up to you
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Comment & OpinionHow to break the rules of hiring – and attract the best talent
Creating new job titles attracts a broad range of impressive candidates, says Bold Bean Co’s Amelia Christie-Miller
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Comment & OpinionBrits care about the climate – but won’t change their food habits
Sustainability alone isn’t enough to convince shoppers to buy less environmentally impactful products, says Richard Cope, senior trends consultant at Mintel Consulting
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ProfilesPlanet Organic’s Aurelia Ziomek on overconsumption, UPFs and saying no
‘To me, health food stores are about so much more than just selling products – they are about building connections and bringing like-minded people together’
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Category ReportCBD trends 2024: Can CBD finally take off?
The FSA’s positive safety assessment is a welcome boost to CBD. Will shelves soon be flooded with legally compliant products?
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ProfilesMy organic food job: Harry Gerrard-Stevenson, social media manager, Mr Organic
For Organic September, social media manager Harry discusses how Mr Organic shares his values and vision on how to balance consumerism and the environment
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Comment & OpinionKit Kat helps modern office worker break free
Kit Kat and the concept of the ‘break’ are now so synonymous, the brand can afford to play with the concept
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Comment & OpinionUnfinished Beef: Netflix hot dog eating contest is a spectacle of excess
The contestants proved surprisingly interesting… but competitive eating is gross
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Comment & OpinionHow to sell the benefits of British produce without alienating shoppers
British provenance can serve as a valuable marker of trustworthiness and excellence, says Abi Armson, senior brand manager at Cathedral City
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ProfilesSoil Association’s Alex Cullen on farming, sourcing and Beyoncé
‘I get such a kick out of hearing farmers’ motivations to be organic and the impact they have in the world’
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Comment & OpinionHumour is back in advertising. Here’s how to use it properly
About 90% of consumers are more likely to remember a funny ad, says David Wigglesworth, executive creative director at Grey London
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Comment & OpinionFlora’s Smoked Garlic line takes flavoured butters into the mainstream
As the third largest player in the butters and spreads category, Flora’s entry into flavoured lines is a milestone
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Category ReportCold brew trends 2024: Full of beans
RTD iced coffee has enjoyed another growth spurt. Yet some of the giants have suffered a volume decline in the past year. Why?
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Category ReportHot beverage trends 2024: How the wellness ‘mega-trend’ hit UK cuppas
The wellness ‘mega-trend’ has landed in the nation’s cuppas, as brands add fruits, herbs, mushrooms and more to hot beverages
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Comment & OpinionThe future of generative AI in grocery is an expert assistant
Amazon’s Rufus is just the start of genuine conversational commerce, says Sam Dods, head of mobile engineering at Kin & Carta Europe
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Comment & OpinionLessons from Gen Alpha’s favourite food and drink brands
The likes of Pringles, Oreo and McDonald’s all engage kids in different ways, says Helenor Gilmour, director of strategy at Beano Brain
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ProfilesMy organic food job: Erik Zak, grocery buyer, Abel & Cole
For Organic September, we talk to Abel & Cole buyer Erik, who swapped graphic design for finding organic’s next big trends
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Comment & OpinionIceland is right to flag retail crime measures, but police support is a must
Richard Walker’s proposal for more heavy-handed security guards likely stems from concerns over police support