All Industry Insight articles – Page 6
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Profiles and QandAs
My food & drink job: Victoria Gibson, junior brand manager, Perfetti Van Melle
Confectionery brand manager Victoria on how she brings ‘Fruity Joy’ to Fruittella’s marketing
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Comment and Opinion
Be wary of trends and stay true to your brand’s values
Not everyone is getting the balance between innovation and ‘new for the sake of new’ right, says Alex Wright, CEO & co-founder of Dash Water
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Analysis and Features
UK Food & Drink Shows 2024: speakers, panels and awards not to miss
Brought to you by William Reed, publisher of The Grocer, this year’s event will take place at the NEC from Monday 29 April to Wednesday 1 May
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Profiles and QandAs
Ibis Rice’s Nicholas Spencer on Cambodia, dancing and Chris Packham
‘I grew up watching The Really Wild Show and admire Chris Packham – having him as brand ambassador for Ibis Rice is a dream come true’
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Profiles and QandAs
My food & drink job: Megan Sealey, e-commerce manager, Birds Eye
‘This role blends creativity, entrepreneurship and consumer engagement in a dynamic environment’
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Comment and Opinion
Animal demands attention as Peperami enters ‘the snack wormhole’
Animal still demands attention – and there are some funny details
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Comment and Opinion
Air Fryers Made Easy: TV takes on cookery trend show no signs of abating
The viral hit home appliance of the pandemic – the air fryer – is evidently no passing fad
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Profiles and QandAs
Burger King’s Mark McCarthy on Nigella Lawson, sustainability and Pitch Perfect
From teenage newsagent worker to spearheading product launches for one of the biggest brands in the world, Mark blends a passion for food with a commitment to sustainability and health
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Category Report
Healthcare & beauty trends 2024: The new masculine beauty ideal
A generation of men are embracing personal care trends once thought feminine. How are brands catering to them?
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Analysis and Features
10 charts that explain UK attitudes to kids’ yoghurts
We polled 1,000 UK parents to peel back the lid on attitudes to childhood obesity and the role of snacking in a balanced diet
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Analysis and Features
What are British Muslim shoppers buying from the supermarkets?
From dates to vermicelli noodles and Rubicon, here are the grocery items being added to Muslim shoppers’ baskets, according to supermarket buyers
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Profiles and QandAs
My food & drink job: Lara Brooksbank, insights analyst, Australian Vintage
‘People perceive the wine industry as old, boring, or antiquated. However, it is a dynamic and evolving field’
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Webinar
WATCH: How grocery can win big with sports partnerships
What makes for a successful sporting collaboration for brands and retailers? Watch our webinar on demand where our expert panel, including a former cricket superstar, reveal all!
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Comment and Opinion
Milliways gives plastic gum consumers something to chew on
A plastic-free gum challenger needs to highlight its point of difference – but it doesn’t want to be too boring and sciencey
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Analysis and Features
Inside the shrinking fmcg wage purse: why isn’t pay keeping pace?
The pandemic days of employers making strenuous efforts to support staff are over, as pay lags inflation and competition for roles increases. Instead, more sustainable – and cheaper – support is being offered
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Profiles and QandAs
James Cadbury on chocolate, greenwashing and Dragons’ Den
From a River Island stockroom to his own chocolate empire, James outlines his sweet tooth for success
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Comment and Opinion
How ‘pop stars’ The Sidemen are setting their sights on food
The Sidemen may seem like a bit of fun, and their content certainly doesn’t take itself too seriously. But make no mistake, their commercial ventures are not a sideline
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Profiles and QandAs
My food & drink job: Ivana Taylor-Ross, marketing exec, The Gym Kitchen
Ivana builds community presence and influencer partnerships for macro-counted, high-protein, low-calorie ready meal brand The Gym Kitchen
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Comment and Opinion
Greggs bags attention with cheesy quiz show ad
‘Bag some joy’ has worked nicely for Greggs for some time – but now the brand is making the slogan work a different way
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Comment and Opinion
How fmcg can learn from YouTuber success stories
Influencers who have successfully monetised their audiences are now moving into fmcg spaces with enviable returns, says Daniel Quinn, head of innovation at The Forge