All Industry Insight articles – Page 8
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Comment & Opinion
The financial tide is finally turning for food & drink businesses
The ongoing rebound in financial health has made F&B companies more appealing targets for investment, says Shaun Browne, MD and co-head of corporate finance, Europe, at Houlihan Lokey
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Comment & Opinion
Pom-Bear’s lack of sass makes it a snacking standout
‘Bellybutton!’ So gasps a child as she holds her Pom-Bear crisp aloft
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Comment & Opinion
What can fmcg brands learn from a summer of sport?
The sheer scale of sporting events makes them a unique opportunity to reach significant audiences, says Tom Gent, co-founder & head of creative, Founder Creative
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Comment & Opinion
Blue Ribbon Baking Championship: US-style Bake Off is comforting and competitive
The show recalls “the great American state fair” in place of Bake Off’s village fete vibe
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Analysis & Features
What ‘ludicrous’ X lawsuit means for fmcg advertisers
X is suing brands for not advertising, as its audience diminishes
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Category Report
Winter remedies trends 2024: How discounters are reshaping the medicines aisle
With deals on the rise, how are bulk buying and discounters reshaping the medicines aisle? And where does that leave brands?
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Category Report
Supplement trends 2024: New formats help medicine go down
Powders and gummies are taking supplements by storm. What health needs are they tapping?
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Profiles
Stonewall Spirits’ Joe Wilson on charities, buyers and Geri Halliwell
’For every bottle sold we donate £1 charity and we have so far raised over £10,500’
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Comment & Opinion
A producer-first approach is vital to building food system resilience
Food retailers and brands need to be courageous in empowering and supporting good livelihoods of their producers, says Jason Archie-Acheampong, member of Food Ethics Council
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Profiles
My food & drink job: Mike Fell, national account manager, Cawston Press
’Every industry event is a reunion and everyone is so passionate about the role of food and drink in connecting people to each other’
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Comment & Opinion
Food and drink SMEs need to join forces on buying
SMEs can leverage their collective buying power to achieve substantial cost reductions and operational efficiencies, says Helen Murphy, co-founder of Opply
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Comment & Opinion
Rum Stripe NPD is a stroke of genius. Why has it taken so long?
In contrast to mainstream beer, canned cocktails are booming
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Comment & Opinion
Fan marketing: how brands can target events like the Eras Tour
The first step of fan marketing is to find authentic connections between what a brand values and what its fans value, says Jenny Zegler, director of Mintel Food & Drink
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Comment & Opinion
Bold Bodyform campaign targets period stigmas
‘Why do girls still see blood in their pants and think they’re dying?’ the brand asks
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Comment & Opinion
What Olympians Eat: BBC podcast provides insight into athletic diets
Each athlete must have a ‘carefully curated diet’ depending on the sport they play, making catering complicated
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KVI Tracker
Premium and value egg prices up by up to 27% since January
Nearly a third of egg lines available at the start of the year and the week commencing 5 August have seen a rise in price
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Analysis & Features
What’s behind the stellar growth of Ocado Retail?
Following the M&S tie-up, it’s now the UK’s fastest-growing grocer
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Comment & Opinion
Asda’s ongoing malaise shows the need for a new CEO
Asda’s biggest priority at the moment is to convince an industry heavy-hitter to come on board as CEO
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Profiles
Heck’s Mica Keeble on Molly-Mae, Casualty and Atomic Kitten
’I did have a spot in Casualty last year which was fun, but the day job is now very much on the sausage line’
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Comment & Opinion
We need more meaningful interactions between buyers and challengers
Finding and contacting the right buyer turns the entrepreneur into a LinkedIn stalker, says Jason Gibb, co-founder of Bread & Jam