Archive of all Innocent articles – Page 2
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NewsInnocent adds Power to the Purple flavour to Plus range
The new drink provided ‘tailored health benefits’ with a range of B and C vitamins
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NewsInnocent enters juice shots category with ‘intense’ trio of drinks
Called Innocent Shots, the range comprises three juices – Power Sour, Ginger Kick and Blazing Greens
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NewsInnocent sales rocket amid European expansion
Innocent has posted further revenue growth last year, with sales rocketing to nearly £400m as health-conscious consumers flocked to buy its smoothies
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NewsInnocent launches in Japan, with plans for China debut next year
A trio of the brand’s smoothies have landed in Tokyo in 3,000 7-Eleven stores as well as other retailers
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Comment & OpinionDuncan from Blue lends Innocent a new voice
As brand ‘voices’ go, Innocent’s is one of the most recognisable
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NewsInnocent boosts flavoured water offer with lower-sugar Refresher duo
Lemon & Ginger and Raspberry & Rosemary are made with no added sugar or sweetener
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NewsInnocent Drinks sales boosted by international growth surge
The UK’s biggest smoothie maker Innocent Drinks has posted annual revenue growth of 22% as surging international sales boosted sales to almost £370m.
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NewsInnocent's top marketer Dan Germain leaves after 19 years
Germain has worked at the juices and smoothies giant since its inception in 1999
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NewsInnocent unveils bottle with 15% recyclable bio-plastic
The result of two years’ development, it will initially be used from this month for Innocent’s smoothies
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Rankings25 (30) Innocent
An emphasis on NPD helped Innocent crack the juices and smoothie market in 2017
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Analysis & FeaturesCan Innocent rattle Alpro with its dairy-free launch?
Alpro’s dominance of the dairy alternatives drinks market faces a major challenge from an unlikely source
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NewsInnocent squares up to Alpro with dairy alternatives move
Almond, Hazelnut and Oat variants will launch next month
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Analysis & FeaturesJuices & smoothies: Innocent hits the top spot
Britain’s health kick has been both a curse and a blessing for juices & smoothies
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NewsInnocent back in the black as exports make up majority of total sales
Innocent also bounced back into the black in 2016, with profits of £8.5m compared with a £700,000 loss in the previous year as it increased investments in European markets and NPD.
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NewsMedia Bites 3 July: McColls/Sainsbury's/Nisa, Pizza Express, Innocent
McColls has emerged as the unlikely kingmaker in Sainsbury’s swoop on Nisa, according to the weekend’s papers.
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NewsSuraj Gangani leaves Innocent to become Pip & Nut sales boss
Fast-growing nut butter brand Pip & Nut has hired a new head of sales
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Analysis & Features24: Innocent
Innocent is poised to take the title of top juice & smoothies brand
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NewsInnocent sales boom in Continental Europe but UK sales drop
Innocent sales are booming in Continental Europe but UK sales dropped by 3% last year, newly filed accounts have revealed.
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NewsMedia Bites 27 June: Brexit, Ocado, Innocent, Walmart, B&M, Warburtons
Unsurprisingly, the papers are dominated by the vote for Brexit and the fallout of EU referendum as City economists warn that Brexit vote will plunge UK into a new recession.