Archive of all Innocent articles – Page 4
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NewsInnocent leaps to defence of smoothies with new sugar research
Innocent Drinks this week launched the “case for the defence” of its fruit-based no-added sugar drinks
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NewsInnocent relaunches Veg Pots range
Innocent is relaunching Veg Pots and has admitted the brand has not kept pace with the changing ready meals market…
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NewsCan Innocent's new Super smoothies boost flagging sales?
Innocent believes its declining smoothies could get a £30m boost from the launch of its new functional fruit & veg drinks…
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Analysis & FeaturesInnocent - Big Knit 2013
It’s not easy to keep ads for such an ongoing campaign fresh, but Innocent has upped the tempo this year
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NewsInnocent ad campaign to focus on 10% of profits given to charity
Innocent is to make an emotional message – rather than individual products – the core of its marketing activity…
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NewsDon Simon withdraws one-litre smoothies from UK market
Don Simon has pulled one-litre smoothies – 18 months after launching them to challenge Innocent.
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NewsInnocent and Ella's Kitchen founders join The Grocer conference
Two entrepreneurs are to share their experience at a new brand-building conference organised by The Grocer…
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NewsBen Greensmith made commercial director in Innocent reshuffle
Innocent has promoted its grocery controller Ben Greensmith to commercial director…
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NewsInnocent's This Water is back as Juicy
Innocent has taken its This Water brand back to its roots by relaunching it as Juicy Water…
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NewsDoug Lamont takes reins at revamped Innocent as first ever CEO
Innocent’s first-ever CEO is Doug Lamont, The Grocer can reveal.The current director of marketing and innovation will step up to the newly created position to lead an eight-strong executive board, when co-founders Adam Balon, Richard Reed and Jon Wright step down next month from day-to-day responsibility after selling a majority ...
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Category ReportInnocent closes the gap to Tropicana in juices and smoothies
Ever since Innocent moved into chilled juice in 2010, it has been eroding Tropicana’s market-leading position…
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Category ReportInnocent wages war with Tropicana in NFC promo arena
Innocent’s entry into the not-from-concentrate juices market in 2010 sparked a promotional war with Tropicana…
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Comment & Opinion
Can Innocent maintain momentum without its founders?
There’s more to grocery than contamination and fraud. I want to turn my attention to more innocent matters…
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NewsCoca-Cola to increase Innocent stake to more than 90%
Coca-Cola is set to increase its share in Innocent Drinks to more than 90%, as the smoothie-maker’s founders step away from the day-to-day running of the business.
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NewsInnocent halo caught in EU copyright wrangle
Designers of Innocent’s ‘halo’ have won two EU-wide cases invalidating trademarks registered by the smoothie company…
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NewsInnocent unveils NPD as Veg Pot sales slide
Innocent is tapping into growing interest in street food with the launch of a range of noodle pots…
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NewsInnocent capitalises on January detoxing
Innocent plans to double its marketing spend to £14m in 2013 and is kicking off…
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Comment & Opinion
The Bribery Act must be taken seriously
It’s the time of year when many in our industry will be giving or receiving gifts…
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NewsInnocent Kids push checks into Club Penguin
Smoothie brand Innocent has teamed up with kids’ online community Club Penguin to offer exclusive virtual items.
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NewsInnocent festival plans go less than smoothly
Innocent has been forced to cancel its Fruit Sports Day, following lacklustre ticket sales.