insight – Page 14
-
Comment and Opinion
How to run a successful campaign when budgets are tight
Now more than ever is the time for brands to invest in maintaining awareness and driving mental availability, says Steph Cullen, head of manufacturing at IRI
-
Comment and Opinion
How the UK Seafood Fund is looking to attract the next generation
This is an industry that holds promise, with numerous pathways to learn and progress, says fisheries minister Mark Spencer
-
Comment and Opinion
In turbulent times, should grocery businesses become ‘firefighters’ or ‘navigators’?
Businesses will need to make conscious decisions and evolve to thrive in the year ahead, says John Cooper, partner at EY-Parthenon
-
Comment and Opinion
Waitrose joins rivals in slashing prices – but for a different reason
The move signals the retailer is taking the cost of living crisis seriously, and acknowledges its customers are feeling the pinch
-
KVI Tracker
Premier Foods sees price rises on hundreds of products
Brands such as Loyd Grossman Bisto, Sharwood and Ambrosia are up to 59% pricier since January
-
Reports
Retailers reveal strategic meat deals as prices rise
Meat & poultry promotions continued their long-running decline this year
-
Whitepapers
5 ways to use product sampling to drive content on TikTok
Discover how sampling can supercharge your content, build awareness, and drive impact for your brand.
-
Analysis and Features
Can Keir Starmer’s charm offensive woo big business?
Keir Starmer and his team are on a charm offensive to woo big business. Now with many boardrooms signed up, there is a rising clamour for policy
-
Comment and Opinion
Times are tough, but brands must avoid short-term thinking
There are huge dangers in judging success over the short term and assuming it will apply to the long term, says Nick Woods, strategy & creative director at Sunny Side Up
-
Comment and Opinion
Why government must support employers to tackle economic inactivity
We have seen first-hand how work has the power to transform lives, says Rosie Brown, co-CEO of Cook
-
Comment and Opinion
Is greedflation really happening in food and drink?
Hundreds of food and drink suppliers are pushing through price hikes, and inevitably, somewhere along the line, some will take advantage
-
Comment and Opinion
Why 2023 is the year of ‘back to basics’ and collaboration
Our industry will weather 2023 better if we look at what our shoppers tell us through their spending and response to change, says Steph Cullen, head of manufacturing at IRI
-
KVI Tracker
Price hikes make 5-a-day more expensive, reveals KVI tracker
Fruit & veg prices are on the rise this week, with rising energy costs making it more expensive for Brits to eat healthily. Potatoes, cucumbers, oranges and mushrooms all rose in price over the past seven days, according to The Grocer’s latest Key Value Items tracker. Maris ...
-
Comment and Opinion
Is there any truth to Tesco chairman John Allan’s inflammatory inflation claims?
Are suppliers really profiteering from inflation?
-
-
Comment and Opinion
Has food price inflation peaked? It’s the wrong question to ask
It seems the concerted efforts of supermarkets and suppliers to keep prices down is having an impact
-
Comment and Opinion
Should fmcg producers pass on the benefit of softening commodity prices?
It’s clear fmcg manufacturers face a perfect storm at the start of 2023, says Peter Hatfield, fmcg specialist at management consultancy Vendigital
-
KVI Tracker
KVI tracker: Warburtons leads hikes on bread prices as energy and wheat prices bite
Russia’s invasion of Ukraine has been punishing for Warburtons, causing both wheat and gas prices to spike
-
Comment and Opinion
Retailers must bring about strategic change to survive 2023
All retailers must now make difficult decisions or face dire consequences, says Barry Grange, CEO at Retail Express
-
Analysis and Features
10,000 January price hikes at grocers for second year running
Tesco is the retailer with the fewest price increases so far this year