insight – Page 69
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Analysis and Features
Promo Dynamic: Beer breaks into top 10 price deals
Supermarket featured space offers are back on the up as this week the number of deals hit 1,900 for the first time since the January sales
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Analysis and FeaturesPromo Dynamic: It's spring - and time to clean up
No-one can accuse the UK's grocery retailers of being slow to cash in on a cliché - and spring cleaning is no exception
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Analysis and Features
Promo Dynamic: Sweet deals for Easter egg hunters
As the saying goes, the early bird catches the worm - and shoppers already on the Easter egg hunt will be pleased to see that supermarkets have almost doubled the number of confectionery deals since last week, from 84 to 149.
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Analysis and Features
Promo Dynamic: Frozen ready meals climb the rankings
The total number of featured space promotions has remained high this week, though it fell back slightly to 1,655 as Christmas trading faded to a distant memory
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Analysis and Features
Promo Dynamic: Wine defies detox to stay in top spot
Retailers hope consumers are giving the usual January detox a miss this year, as wine extends its lead at the top of the Promo Dynamic table
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Analysis and Features
Promo Dynamic: Retailers get set for tough new year
All change in the Promo Dynamic top 50 as retailers shift their promotional tactics after the excesses of Christmas
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Comment and Opinion
Advertising: The battle for the festive buffet begins
In the past four weeks, the 'smaller' retailers have really ramped up their Christmas advertising campaigns as they try to maximise their share of consumers' festive food budgets, writes Richard Hemming
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Analysis and Features
Promo Dynamic: Booze makes up a quarter of all deals
Wine reclaimed its place at the top of the Promo Dynamic table this week, as alcoholic drinks accounted for three of the top four categories
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Analysis and Features
Promo Dynamic: Biscuits feel the festive price crunch
The Christmas buildup of promotional activity continues, with the number of promotions in featured space topping 1,600 for the first time since Promo Dynamic began
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Analysis and Features
Promo Dynamic: Spirits offers more than double to 108
This week’s promotional activity remained at a similar level to last week’s, finds James Ball, with a massive 1,546 lines on offer
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Analysis and Features
Promo Dynamic: Trick or treat knocks wine off top spot
Wine has been knocked off the top spot for the first time since The Grocer first published its promotions league table in September. Its conqueror was confectionery, which had over 165 lines on promotion in featured space as Hallowe’en deals reached...
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Analysis and Features
Promo Dynamic: A good week for fans of canned food
Promotional activity remained as fierce as ever this week, with more than 1,300 lines on offer in featured space in the top 50 categories alone. But some retailers were promoting far more than others.
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Analysis and Features
Promo Dynamic: Sainsbury’s dominates in price deals
The price war may be hotting up, but it doesn’t seem to have reached as far as supermarkets’ prime promotional spots, where activity was subdued at the weekend