Health-conscious French consumers are to get a new offering in the growing fortified products market. Besnier (part of Lactalis) has launched a butter enriched with Bifidus bacteria. Président Bifidus contains 74% butter and is said to have a lighter and smoother texture than its standard Président butter product. Across the Pyrenees, Spanish dairy Grupo Leche Pascual has launched a milk fortified with fluorine to help prevent tooth decay. It comes in one litre cartons and is available in wholemilk, semi-skimmed, and skimmed varieties. A 200ml slim' version is also available. In Japan, Rokko Butter has launched Almond Iri, a cheese with almonds in a stick format, while another Japanese company, Nissincisco, has launched Milk Tea Sable Biscuits, biscuits with a milk tea flavour. Drink-flavoured foods are currently very popular in Japan. Weiss Chocolats is making a fruity offering to French shoppers with the launch of Chocolat Blanc Fraicheur Fruits Rouges, a white chocolate bar with red berries including raspberries, strawberries, Morello cherry and a touch of lemon. Taiwanese company New Choice Food has launched Choco Wafer Cubes ­ cream-filled wafer cubes available in two varieties, Hazelnut Chocolate and Milk Chocolate. The biscuits are packaged in a paper drinking cup with a paper seal. The labelling is also unusual, as the product name appears in Chinese, Japanese and Taiwanese, while being marketed in the US. In the US, Seneca Foods has launched Raspberry Flavored Pickled Beets under its Aunt Nellie's brand. It could be the beginning of a line of unusual flavoured products, such as dill pickles that taste like hamburgers, or pickled onions flavoured with gin. {{MARKETING - P&P }}

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