BRL Hardy is building on the wild and wet credentials of its Banrock Station wines with a £500,000 ad campaign. The Australian brand launched in the UK in January 1999 with a theme of wildlife and wetland conservation and will have donated £125,000 to the Wildfowl and Wetlands Trust by the end of this year. Advertising will highlight this commitment and boost awareness prior to Christmas. Hardy has lined up a national advertising campaign running through 750 cinemas from now until January. Ads will also appear in 3,000 South West Trains from next week for two months. In November Hardy will be targeting London Underground with 96-sheet posters. {{DRINKS }}

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