Jake Pickering
Comment & OpinionWaitrose: British farmers need support from supermarkets
As British farmers grapple with rising costs, labour challenges and policy uncertainty, it’s disappointing to see retailers backing away from their promises, says Jake Pickering of Waitrose
Comment & OpinionWaitrose is standing up for British pig farmers. But we need help
Waitrose is calling on the entire industry to support British pig farmers, says its senior agriculture manager Jake Pickering
Comment & OpinionWaitrose: 'pig farmers deserve a long-term strategy, not a firesale'
Our priority is to ensure we protect their futures, and take meaningful action that creates a step-change in the market, says Jake Pickering, senior agriculture manager at Waitrose