All articles by James Halliwell – Page 12
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News
Lidl splashes out £78m to take lead in retailer ad spend
The discounter increased media spend by £37m, an 89% boost on 2014
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Comment & Opinion
Wicked Tuna: brash, flashy story of US fishermen
A little round tin is an ignominious way for the magnificent tuna fish to end its days
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Comment & Opinion
Lidl's Damascene advertising conversion
Lidl has adopted a sophisticated, modern multichannel approach to advertising
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Analysis & Features
As BHS is saved, doesn't it just show rents are too high?
Blaming landlords isn’t fair. In fact, despite the growth of online shopping the high street is increasingly healthy
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Analysis & Features
The disrupters: the best businesses shaking up grocery
Disruptive is the hottest buzzword in business. Veering out of leftfield, a disruptive business is innovative and clever
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Comment & Opinion
Costing the Earth sets out Brexit's pros and cons - fast
Where Brexit increasingly resembles a convoluted route to power for disgruntled Tories, Costing the Earth delivered a dose of reality
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News
Lidl sticks with 'Lidl Surprises' for Easter ads
Campaign will incorporate TV, press, OOH, POS, digital, radio and social media
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Comment & Opinion
Who's the Boss: novel employment experiment feels a bit flat
The only people unaware of what was going on were the three shortlisted applicants
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Comment & Opinion
The Brexit mood is close to hanging in the balance
If anyone in the food and drink industry does favour staying in Europe, now might be the time to come out and say it
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Comment & Opinion
The Great Sport Relief Bake Off provides food for thought
Is it strange The Great Sport Relief Bake Off features hardly any sports stars mixing up sponge?
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Comment & Opinion
Tesco to buy Morrisons? It doesn't need to
Dave Lewis and Tesco don’t need Morrisons even if they can have them (which they probably can’t)
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Grocer 33
Aldi Lewisham: Grocer 33 store of the week
If you’re looking for an easy job then Aldi isn’t the place for you. But the company is very fair
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Analysis & Features
Is Aldi rattled by rivals or just setting the record straight?
A ‘misleading’ ad came under fire but does Aldi have a point in claiming the price gap is not being closed?
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News
Aldi launches aggressive new pricing ad campaign
Aldi also released data from Kantar Worldpanel this morning that said it was actually getting cheaper than rivals
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Analysis & Features
Can Amazon lure more than shoppers in their prime?
Bridgethorne research explored the appeal of Amazon in grocery
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Comment & Opinion
Sorting the Beef from the Bull: a considered food fraud take
Other food fraud scandals have been far nastier than Horsegate
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News
CCO Barry Williams leaves Asda after eight years
Andy Murray, currently Walmart’s senior vice president of creative and customer experience, will take over the role on 15 February
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News
If Carlsberg did trolleys... beer brand goes electric
Carlsberg claims to have launched the best shopping trolley in the world
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Comment & Opinion
Sugar Free Farm: 'hardcore detox' that might provide answers
It’s the question dividing the nation: what to do about sugar?
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News
NCR claims latest self-checkout system eases shopper stress
NCR has launched its latest self-checkout system, which it claims is a “revolution”