Teenagers and kids are being offered confectionery with attitude in the shape of Jaxx Crunches.
Former Unilever and Nestlé executive Yehudi Lipman, who is behind the launch, said there was a gap in the market for a product aimed at early teens. "Jaxx talks a different brand language," he added.
Available in 50g packs at 69p, the three-strong range milk-chocolate crunches, orange-chocolate crunches, and double-chocolate coco crunches is listed in Londis, Budgens and Martin McColl.
Former Unilever and Nestlé executive Yehudi Lipman, who is behind the launch, said there was a gap in the market for a product aimed at early teens. "Jaxx talks a different brand language," he added.
Available in 50g packs at 69p, the three-strong range milk-chocolate crunches, orange-chocolate crunches, and double-chocolate coco crunches is listed in Londis, Budgens and Martin McColl.
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