Jeff Clark-Meads
- News
retailers start to take category more seriously
The frozen food aisles have traditionally been the least inviting part of the store. Tucked away at the back, they did little to entice shoppers away from chilled. Not any longer. Thanks to a new generation of freezers and a total rethink...
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Research Notes
Frozen foods are back: value and volume both grew in 2007, bucking several years of decline. Value growth may be due to price increases prompted by rising market prices, while there has also been further premiumisation within parts of the...
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Ready meals steadying
The frozen ready meals category needs to work harder than any other to stay ahead. And after two years of heavy decline, the sector appears to be bucking up its ideas. Sales in 2007 were £612m, a slide of 3% compared with 2006. But that's...
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Improving the image of frozen
In 1948, when frozen food first arrived on these shores, only the most affluent could afford it. Sixty years later, manufacturers are doing everything they can to combat shoppers' perception of frozen food being low-quality. Prior...
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Frozen fish sales go swimmingly
"A positive way to bring in new consumers" is how judges of The Grocer Gold Awards rated Aldi's own-label frozen fish range, The Fishmonger. Thanks to a combination of health, affordability and convenience, frozen fish is attracting new...
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Frozen plays the green card
For years frozen was regarded as the cheap and cheerful cousin of fresh and chilled. Not any longer. As consumers wake up to the need to reduce the 6.7 million tonnes of food they throw away each year [Wrap], the inherently low-waste...
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Public warms to frozen food
After years of little or no growth, the frozen food sector is enjoying a strong growth spurt. In the year to February 24, sales jumped 4.2% to £4.7bn, according to the latest data from TNS. Some of this can be accounted for by higher...