All articles by Jenny Costa
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Comment & OpinionReflect on 2024 – and then set your focus points for this year
We need to ensure all our actions still point the business in the direction of our key goals, says Jenny Costa of Rubies in the Rubble
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Comment & OpinionCelebrate Christmas in a way that reflects your brand’s values
It’s time to enjoy some quality time as a team before a well-deserved rest ahead of the new year, says Jenny Costa of Rubies in the Rubble
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Comment & OpinionDon’t ‘virtue signal’ on plastic – it’s not always the enemy
Consumers dislike plastic, but it has its place, says Jenny Costa of Rubies in the Rubble
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Comment & OpinionKeep sustainability at the core of business by empowering staff
Without the resources to hire a dedicated sustainability manager, there is a need for every team member to be educated and aligned on the brand goals and purpose from day one
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Comment & OpinionPut yourself in your customers’ shoes… and solve their problems!
If you want to change the world, you have to throw a better party than those destroying it, says Jenny Costa of Rubies in the Rubble
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Comment & OpinionTo make an impact on food waste, we must educate young people
Rubies’ ‘Educate for Change’ toolkit provides everything from five-minute bite-sized discussions, quizzes and facts, all the way to full lesson plans
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Comment & OpinionHow challenger brands can make an impact in a crowded market
One of the biggest challenges often faced by startups is becoming recognised. It’s particularly difficult when you don’t have a large budget
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Comment & OpinionAs Britain’s climate changes, how can we best support farmers?
With unpredictable weather and a range of market hardships, farmers have it harder than ever
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Comment & OpinionChoose wisely and stand out: how to make the most of trade shows
Being able to share your why, your brand story and your personality while a potential buyer interacts with your brand is hard to replicate elsewhere
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Comment & Opinion10 years of driving progress: celebrate – and keep going!
When we started Rubies, 10 years ago, food waste was not even a recognised issue, let alone understood
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Comment & OpinionWhy we’re backing the burger awards and celebrating UK food
This year is The National Burger Awards’ 10th anniversary - and it’s bigger and better than ever
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Comment & OpinionReset and resolve: what we’re planning to focus on in 2024
I hold firm to the value in the process of creating resolutions – no matter how often I break them
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Comment & OpinionAt the end of a tough year for everyone, reflect and relax
Looking back on 2023, all I can think is – it’s been tough! We’ve been in survival mode for 80% of it, and sadly we’re not alone
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Comment & OpinionBe part of the green alternative to Black Friday consumption
I am not saying consuming is bad, but we are clearly living beyond our (environmental) means
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Comment & OpinionEdible insects could save the planet – if we’ll eat them
This month we are teaming up with Yum Bug for the launch of London’s first-ever insect-based restaurant
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Comment & OpinionOther ways startups can support their teams in financial tough times
For most startups or purpose-led businesses, the draw to join is a mixture of the cause, autonomy, variety of work and the team
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Comment & OpinionBeyond marketing: other strong ways to build your brand
Simply investing in packaging and consumer partnerships, while it might feel less sexy or exciting, can pay dividends
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Comment & OpinionIn trend-setting LA, purpose-led small brands are hot stuff
If LA continues to push the boundaries of a shopper’s experience and demands, the UK retailer landscape still has a way to go
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Comment & OpinionHow crowdfunding is breaking down barriers for startups
Not only is it a way to raise funding, but also to raise awareness and build an impassioned community of investors who want to talk about your company
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Comment & OpinionWhy sustainability-led brands should still put flavour first
For sustainable brands to win and gain market share, they must communicate and address the consumer’s primary need, not just their mission