All articles by Jenny Costa – Page 3
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Comment & OpinionHow we built ‘mental availability’ into our new outdoor ad campaign
Rubies in the Rubble has been building physical availability. Now we can start building mental availability too
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ProfilesA day in the life of Rubies in the Rubble startup founder Jenny Costa
From hiring a raft of new marketing staff to negotiating the return of hospitality and taste testing potential ketchup recipes
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Comment & OpinionRemote or office first? Either way, team togetherness is vital
With the reopening of outdoor dining, we’re hitting the pub!
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Comment & OpinionHow we’re going about becoming a truly carbon negative business
Our first priority is for Rubies’ ketchup and mayo (our main products) to become carbon neutral, and later, our relishes too
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Comment & OpinionHow B Corps operate differently and drive positive change
In May last year we became a certified B Corporation. This felt a long time in the making as our purpose is to end food waste
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Comment & OpinionBeyond the romance: startup success in a year like no other
When I saw the huge changes both at work and in the market, I knew I needed to jump up and get (metaphorically) closer to the team than ever before
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Comment & OpinionDeveloping a recipe from scratch: behind the scenes in NPD
Having followed our new Garlic Mayo throughout development, I thought I’d talk through our process for launching new products
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Comment & OpinionBusinesses have a duty to educate consumers on climate change
The desire for purpose-driven brands is here to stay
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Comment & OpinionEstablish your startup’s values, and find practical, fun ways to bring them to life
There’s a point in every startup’s journey where you go from a small group of colleagues working at the same table to suddenly having ‘functions’ and ‘functional heads of..’
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Comment & OpinionHow brands can help enable positive parts of the ‘new normal’
Lockdown has given most of us time to reflect on the way we live and has created some behaviours that could actually be beneficial
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Comment & OpinionBecoming a B Corp: a way to validate our sustainable mission
We are all united in the belief that business should be a force for good
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Comment & OpinionHow we managed to secure a national listing with Waitrose
Last week, after years of hard work, Rubies in the Rubble launched our hero product Tomato Ketchup into 287 Waitrose stores
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Comment & OpinionAs consumer choice returns, brand values will remain important
In such unusual times, businesses have been forced to make quick decisions
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Comment & OpinionHow small brands can stay in touch and get creative during lockdown
Nothing could prepare a small business for this – but we need to keep positive, says Rubies in the Rubble founder Jenny Costa
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