All articles by Jeremy Garlick
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Comment & OpinionThree ways suppliers can influence the retailer tribe
Work to become a trusted advisor but be prepared to show some edge when it comes to dealing with buyers, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionLook beyond the ‘penetration is king’ dogma
When it comes to growing your brand, listen to your intuition and don’t be led by popular theories, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionPost Office scandal shows the perils of bowing down to data
The Post Office provides a cautionary tale about being blindly led by data, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionThree key ways to get results from your category strategy
Senior roles in retailers are about prioritisation, so it’s important to establish your category’s importance for this audience, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionMeal kits should be huge, but they’ve proven a tough sell
Sainsbury’s is thinking along the right lines with this SimplyCook tieup, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionM&S x Zoe hype shows how to ‘rocket launch’ innovation
If you want to get a product launched successfully, it requires rocket-fuelled propulsion, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionCould Pret’s subscription scheme work in grocery?
You have to admire Club Pret, but it may carry risks, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionHow to get your ideas heard by buyers
It’s not easy to get heard by retailers, but it’s easier if you demonstrate your credibility and positivity, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionFour ways to win on food quality, not price
After the dominance of discounters, we are coming to a time when more minds are turning to quality, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionFour ways your company can better invest in its people
If we mean it about people being our most important asset, we have to keep them at the top of our minds, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionWhy we should question our faith in data
The great companies and the best people in our industry are not data-led – they are data-influenced, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionKit Kat cereal and Corona Tropical are brand extensions too far
It is safer for brands to operate within their core proposition and expand only where relevant into adjacent spaces, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionHow to wield soft power in fmcg
A company’s influence is about more than just its products, brands or shops, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionIn an ever-changing fmcg world, staying still can be the best strategy
Constant ‘pivots’ won’t benefit your brand as much as holding steady in turbulent times, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionHow to make your brand the go-to choice for highly habitual shoppers
If you can break in to a shopper’s eating and shopping habits it’s a licence to print money, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionWill Tesco’s Kelly’s Market concession prove a worthy replacement for food counters?
Many supermarkets now have a choice to make about how to fill the space left by counters, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionDon’t leave consumer insight to the marketing team
There’s no point in spending money on insight if your organisation doesn’t take full advantage of it, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionHow suppliers can get their ideas heard by busy buyers
Buyers are typically overloaded with demands on their attention but the problem is now more acute, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionFirst the discounters, what next? How to spot grocery’s next big thing
Doing business with emerging players in grocery will keep you abreast of the latest trends, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionDiscounters define the rules of the game. Can supermarkets take control in 2023?
Retailers may have to stop obsessing about the national share numbers or at least analyse them very differently, says Jeremy Garlick, partner at Insight Traction