All articles by Jeremy Garlick – Page 2
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Comment & OpinionAs Aldi enters the big four, are we approaching ‘peak discounter’?
There is more growth to come for Aldi and Lidl, if they don’t slip up, says Jeremy Garlick of Insight Traction
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Comment & OpinionInspiring behaviour change in consumers is a long game – but one worth playing
Be clear about the change you seek, explicitly show it to consumers and have patience, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionWhy food and drink should pay more attention to Costco
Costco is flying under the radar, but offers plenty of lessons to other retailers
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Comment & OpinionIndustry leaders: lean into marketing and innovation despite challenging times
Face the reality, keep perspective and seek growth opportunities to steer a path through the gloom, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionLearnings from Lidl: how the discounter is maintaining long-term UK growth
Price perception, quality and positivity are all part and parcel of Lidl’s success, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionWhat we can learn from Aldi and Lidl as trusted brands among shoppers
As observers, we may get a bit bored of this story – but shoppers just keep lapping it up, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionWhat we can learn from Morrisons’ market trader approach to retail
The supermarket has stayed true to its heritage and differentiated itself from rivals, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionWhat we can learn from Sainsbury’s addressing its key area of weakness
Sainsbury’s took bold decisions to ramp up its non-food offer, and greatly strengthened its overall proposition in the process, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionWhat grocery can learn from Tesco’s success in these challenging times
Succeeding in grocery today requires a brilliant execution of the basics alongside agile responses to disruption, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionMeal kit providers are at the forefront of consumer trends. Retailers, watch closely
Meal kits allow busy consumers to cook healthy, varied meals for a lot less stress than trawling a supermarket, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionHow to make your products appeal to both the shopper and the consumer
The best companies are obsessive about meeting the meets of both groups, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionGrocery can’t pretend the rise of disrupting channels isn’t happening
The data needed to truly understand these new channels isn’t there – but industry can’t bury its head in the sand, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionFmcg businesses face urgent challenges – but they can’t neglect future planning
Industry is under immense pressure, but surviving now can’t come at the cost of future strategising, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionHow consumer insight teams can really understand shoppers
All major fmcg companies are looking for ‘consumer insight’ but not all are getting it right, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionInflation: how grocery sector should prepare as pressure ramps up
Shoppers will notice their bill increasing and will start to stop and think a bit more about value, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionRetailers and suppliers need to keep up with the rapid pace of change in grocery
As we start to emerge from Covid, it will be all change once again, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionData is important, but balance it against experience and common sense
The sea of data can become an ocean in which judgement drowns, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionMake your innovation stick by playing the long game
It takes more than a one or two-week support package to get shoppers to choose your NPD, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionWhat Covid has changed for shoppers, and what has stayed the same
While fundamental principles have remained, much has changed in the marketplace, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionHow to encourage consumers to adopt new products and meals into their repertoire
People have a limited repertoire of seven to 10 meals that they recycle over weeks, months and often years, says Jeremy Garlick, partner at Insight Traction