All articles by Jeremy Garlick – Page 6
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Comment & OpinionTurn categories into destinations to win shoppers over
In the early days of category management, we all talked a lot about category roles
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Comment & OpinionBrands must seize Delta Moments to make an impact
Ask most consumers about their main meal repertoire, and they will tell you about five to eight trusted meals they have again and again
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Comment & OpinionGrowth matters, it doesn't have to be all discounter dynamic
Grocery retail delivered zero growth in 2015, according to Kantar Worldpanel
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Comment & OpinionHow can buyers build a growth strategy?
Most branded and many own-label companies have formal category strategies – explicit points of view on how to get growth
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Comment & OpinionHow can suppliers change consumer behaviour?
Human beings are creatures of habit. They don’t change comfortably
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Comment & OpinionGet your category strategy heard within the grocers
Now more than ever, retailers are seeking advice from suppliers on category strategy and ideas for growth
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Comment & OpinionMarketing is redundant if the product is brilliant
What would a launch need to look like to succeed without marketing support?
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Comment & OpinionShopper psychology: have retailers thought it through?
”It is a strange fact that retailers are typically less expert in shopper psychology than the big branded houses”
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Comment & OpinionFood and drink innovation: four key questions
”Most food innovation fails in the market. And it is an expensive business.”
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Comment & OpinionRetailers must start caring about food again, not just price
Companies like Pret, Wagamama and Itsu are championing food in a way retailers are not
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Analysis & FeaturesOccasion is key to volume growth in a deflationary market
It is hard to see many brands or categories growing through consumer price rises in 2015…
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Comment & OpinionAmazon leadership shows power of a consumer manifesto
How can a company walk the talk, and stay properly focused on the consumer?
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Comment & OpinionGrow listings for existing winners as well as pursue NPD
All growth strategies in fmcg can be classified as one of two things…