Tesco is the most Googled company for job openings, according to analysis by School of Marketing.
The supermarket sees more than 362,000 searches for ‘jobs’ or ‘careers’ a month on average, the analysis found, with more than double the job searches than second most popular firm Amazon.
Supermarkets make up seven of the top 10 most searched UK companies for jobs.
Amazon had more than 184,000 searches a month; followed by Asda, with 138,000; and Sainsbury’s with 111,000.
Morrisons, Waitrose, Lidl and Aldi also feature in the top 10.
“It’s clear where the interest in the private sector job market lies now, and it’s in supermarkets. And some are much more popular for job prospects than others,” said Ritchie Mehta, CEO of School of Marketing.
The only non-supermarkets appearing were Amazon, Royal Mail and Primark.
“The fact they are easily accessible, common places of work in a very familiar sector means supermarkets are top of mind when people are Googling for job opportunities,” Mehta added.
But they are also working harder to appeal to jobseekers, he added.
“A number of supermarket chains have hit the headlines following announcements of pay rises throughout this year, which compares favourably with controversies around stagnating pay and even strike action in other industries,” Mehta told The Grocer.
Sainsbury’s is the latest supermarket to boost pay this year, this month investing £20m into pay increases for staff to “support them with rising household costs”. A further £5m will be used to give staff “access to basic food items during shifts” through the start of the winter, the supermarket said.
Aldi staff will receive their second pay boost this year from this month, with Tesco, Asda, M&S, Waitrose and Morrisons also all hiking wages.
According to latest ONS figures, the unemployment rate for May to July this year fell to 3.6%, the lowest rate since 1974.
For most of this year the number of unemployed people has been at nearly the same number as vacancies. However, ONS data shows vacancies are now beginning to fall.
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