Jon Severs

Analysis & Features
Packaging that's edible - the naked truth
2014-09-25T16:28:00
Is it possible to design packaging in a way that emulates how nature packages fruit and veg?…
Analysis & Features
Fifth of young people eat a tub of ice cream in one sitting
2014-09-03T14:09:00
One in five young people regularly eat 500ml tubs of ice cream – five times the recommended serving size – to themselves in one sitting, an exclusive poll for The Grocer has revealed.
Analysis & Features
Frozen yoghurt sets its sights on Britain's freezers
2014-09-03T14:08:00
Frozen yoghurt sales have surged by a third in the past year, according to research carried out exclusively for The Grocer.
Analysis & Features
Tesco Finest tops our ice cream taste test: video
2014-09-03T14:07:00
We asked our digital panel to review four recent ice cream launches from Tesco Finest, Heston from Waitrose, Snog and Bessant & Drury…
Analysis & Features
Ice cream ad spend surges with Magnum leading the way
2014-09-03T14:06:00
Ice cream’s top 10 advertisers have spent £9.3m, a rise of 30.7%, on ad space alone.
Analysis & Features
Magnum going great guns in its 25th year
2014-09-03T14:05:00
Magnum is shooting from the hip. Sales of the brand’s core lines have smashed the £100m barrier for the first time.
Analysis & Features
Top 10 global ice cream innovations: in pictures
2014-09-03T14:04:00
We scour the wonderful world of global ice cream innovation for the most out-there confections you’re likely to see…
Analysis & Features
Humour, cash and free ice cream: how brands use social media
2014-09-03T14:03:00
Häagen-Dazs reached more people on Facebook than any other ice cream brand this summer, analysis carried out exclusively for The Grocer has revealed.
Analysis & Features
Men vs women: the ice cream gender divide - revealed
2014-09-03T14:00:00
Men have tucked into ice cream on 52% more occasions in the past year than they did in 2010 - but women still eat more of it.