The second of Reef's "Juicy" TV ads goes on air from next week.
Part of a £9.5m spend on the brand, the execution comes ahead of a new flavour extension which is yet to be revealed.
The ad highlights Reef's fruit juice content, which Coors Brewers claims is the highest of any ready-to-drink product. Coors said it was committed to advertising the brand on TV every week through 2003.
Warren Langley, brand director for Reef, said: "The advert highlights the juicy taste of Reef depicted in an engaging way."
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Part of a £9.5m spend on the brand, the execution comes ahead of a new flavour extension which is yet to be revealed.
The ad highlights Reef's fruit juice content, which Coors Brewers claims is the highest of any ready-to-drink product. Coors said it was committed to advertising the brand on TV every week through 2003.
Warren Langley, brand director for Reef, said: "The advert highlights the juicy taste of Reef depicted in an engaging way."
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