TV presenter Vernon Kay is getting into the Latin spirit as the new face of Walkers’ Doritos.
Kay, who presents Channel 4’s T4 and a weekend Radio 1 show, made his debut on Thursday (June 3) in a TV ad for new Doritos Latinos. Previous celebrities to appear in ads for the brand include model Laura Bailey and Kelly Osbourne.
Senior brand manager Corinne Prior said: “We are really excited to have Vernon on board. He is a fun and lively person for a young, irreverent brand and is the ideal face of Doritos - a sociable guy for a sociable brand.”
Doritos, which celebrates its 10th anniversary this year, has also ditched its FriendChips campaign following the end of the American sitcom Friends.
Kay, who presents Channel 4’s T4 and a weekend Radio 1 show, made his debut on Thursday (June 3) in a TV ad for new Doritos Latinos. Previous celebrities to appear in ads for the brand include model Laura Bailey and Kelly Osbourne.
Senior brand manager Corinne Prior said: “We are really excited to have Vernon on board. He is a fun and lively person for a young, irreverent brand and is the ideal face of Doritos - a sociable guy for a sociable brand.”
Doritos, which celebrates its 10th anniversary this year, has also ditched its FriendChips campaign following the end of the American sitcom Friends.
No comments yet