Kellogg’s is to join forces with Warner Brothers for a promotion to celebrate the return of Bugs Bunny and pals to the big screen in ‘Looney Tunes Back in Action’.

Featuring on Frosties, Frosties Chocolate, Coco Pops, Coco Pops Crunchers and Rice Krispies, the Kellogg’s promotion will give away more than11 million specially produced Toon Poppers with its cereal brands.

The promotion is also featured on two million Kellogg’s cereal and milk bars with a series of four collectable movie magnets.