Archive of all Kellogg's articles – Page 2
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Comment & Opinion
Government’s ‘healthy sales’ reporting strategy a positive step, but it’s not all roses
Following a long series of rowbacks and u-turns on the obesity strategy, it comes as a refreshing change to see affirmative action from the government
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News
Aldi marketing director David Hills joins Asda
Hills worked at the discounter from 2007, holding a number of senior commercial roles before taking up his position as marketing chief in 2012
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News
Chocolate giants slammed over ‘grim reality’ of cocoa sourcing
Kellogg’s, Mondelez and Unilever have been accused of failing to show transparency in their cocoa supply chains
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News
Morrisons and Kellogg’s offer free breakfasts for families over Easter
The companies said they aimed to support families during the Easter holidays when many school breakfast clubs were unavailable
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Profiles
My food & drink job: Lejla Damon, shopper marketing brand manager, Kellogg’s
‘Working with brands which were in my household growing up as a child has been an amazing experience’
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News
Kellogg’s reaches gender parity goal ahead of 2025 target
‘Equity, diversity and inclusion are part of our culture and purpose, where everyone has a place at the table,’ said Kellogg’s
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Comment & Opinion
Pringles’ hamster distracts us from healthier snacking
Pringles is plugging its non-HFSS multigrain variant, but keeping quiet about how better-for-you it is
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News
Kellogg’s adds non-HFSS Chocos cereal to Coco Pops offering
The NPD comprises curved, crunchy shells with ‘the same chocolatey taste’ as original Coco Pops
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Analysis & Features
Cereal 2022: Giants Kellogg’s and Nestle win against own label
Brands have fared better than own label cereals in the tough conditions of the past year, despite costing more
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Comment & Opinion
As cereals focus on health, can Kellogg’s new Crunchy Nut Salted Caramel thrive?
Rivals are working on HFSS-friendly options that promise a treat without a sugar hit
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News
Kellogg’s adds Salted Caramel Crunchy Nut cereal
It’s the first time Kellogg’s has adapted its ‘biggest cereal brand’ since its launch in 1980
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News
Pop Tarts launches first UK campaign for 20 years, in the metaverse
Pop Tarts’ involvement in the game represents the first metaverse campaign by a Kellogg’s brand in Europe
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News
Unilever and M&S among most invested in tackling rights abuses
Out of the top 10 spots, six were companies operating in the food and agriculture products sector
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Reports
Kellogg’s using tech to tackle new challenges
Cereal giant Kellogg’s recently opened a £500k food innovation centre at its Trafford Park factory
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News
Frosties disappears from supermarkets amid packaging supply issues
At the time of writing, all Frosties cereal SKUs were out of stock online in Tesco and Morrisons
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News
Kellogg’s opens new food innovation centre in Manchester
The Culinary and Sensory Centre comprises a packaging design lab, culinary kitchen, sensory hub and small-scale cereal factory
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News
Pringles unveils non-HFSS range of multigrain crisps
They are touted as a source of fibre and grains such as wheat and barley
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News
Kellogg’s kicks off project to increase yellowhammer populations across UK farms
Source: Bob Brewer Kellogg’s plans to create ’prime nesting habitats’ for the endangered birds across farmlands Kellogg’s is attempting to increase the population of yellowhammers in the UK. The cereal giant has kicked off a three-year project in a bid to “bring back” the birds to UK ...
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Category Report
Will HFSS rules lock up cereal growth? Category report 2022
Kellogg’s sought to challenge the HFSS rules in court. What does its loss mean for the cereal category?
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News
Kellogg’s raises full-year forecasts on better-than-expected first-half performance
Kellogg’s has lifted its full-year sales and profits outlook as strong growth of its global snack brands and a faster-than-expected recovery in cereals combined with higher prices in the first half to deliver a better-than-expected performance.