All Kellogg's articles – Page 6
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News
Kellogg’s doubles vitamin D to 50% RDA in breakfast cereals
The move came in response to one in five people in the UK being deficient in vitamin D, according to Kellogg’s
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News
Kellogg’s eyes smoothie bowl trend with Joyböl pots
The cereal giant has registered the Joyböl name as a trademark with the IPO
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Category Report
Sugar, new flavours and on the go: Breakfast cereals category report 2018
Kellogg’s decision to axe Ricicles heralds a new, healthier direction for the cereal category – but there are some surprising exceptions to the rule
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News
Kellogg UK to axe Ricicles in major sugar reset
Breakfast giant’s Better Starts Plan will see sugar cut in kid-friendly cereals by up to 40%
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News
Oliver Morton takes up role as MD of Kellogg’s UK & Ireland
He replaces David Lawlor, who has been promoted to run Kellogg’s cereal business for Europe, the Middle East & North Africa
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News
Kellogg’s signs up Santa Claus for #MyPerfectBowl ad
The 20-second Corn Flakes advert will make its debut tonight (20 November) during Emmerdale on ITV
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News
Kellogg boosts sales for first time two years
Cereal and snacking giant Kellogg has increased sales for the first time in more than two years as its cost-cutting strategy and expansion into healthier foods showed signs of beginning to work.
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News
Changing breakfast habits hit big three cereal players' sales
Changing habits at Britain’s breakfast tables have shrunk sales and profits at all three of the UK’s biggest cereal player
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News
Kellogg's sales continue to slide in the UK
A declining UK cereal market continues to hamper sales at Kellogg’s as its Special K, All Bran and Crunchy Nut brands fell out of favour with shoppers.
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News
Kellogg appoints former Coke and AB InBev exec as CEO as Bryant retires
Kellogg CEO John Bryant is stepping down from the helm of the global cereal and snack supplier next week after seven years in the role
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News
Kellogg’s taps unicorn craze with Unicorn Froot Loops
The multicoloured ready to eat cereal will be available in Asda from late September
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News
Kellogg’s ramps up nut content of Crunchy Nut by 25%
The cereal brand is the third biggest in the UK, but its value last year fell by £5.4m to £72.7m
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News
Cost savings drive Kellogg’s profit improvement as sales continue to slide
Kellogg’s has posted a 6.9% rise in comparable second quarter operating profit despite another slump in net sales.
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News
Pringles adds street food-style limited edition flavours
The brand has also launched its Music Speakers push for the seventh year running
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News
Kellogg’s cuts sugar and adds nutrients to cereal bar range
Sugar in the three-strong lineup has been axed by an average of 21% per variant
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News
Kellogg’s unveils £3m Special K digital push to ‘bust myths’
Presenter and ex-model Katie Piper is the face of the campaign
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News
Kellogg’s kicks off ‘ultimate’ Crunchy Nut fan campaign
The #TastesTooGood competition is part of a £6m investment in the cereal brand for 2017
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News
Kellogg profits grow faster than expected but UK drags on group sales
US food group Kellogg has beaten profit expectations in the fourth quarter despite revenues falling for the eighth reporting period in a row, with conditions particularly difficult in the UK.
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Comment and Opinion
Kellogg’s, Breitbart and the pitfalls of programmatic ads
The cereal maker is facing a boycott after pulling its advertising from the US site
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News
Kellogg's and Nestlé under fire for sugar variations globally
A World Action on Salt & Health survey looked at 19 Nestlé and Kellogg’s products from 29 countries