Heinz is capitalising on the popularity of BBC TV's kids programme Tweenies with the launch of Heinz Tweenies Pasta Shapes. Each can (205g and 400g) will contain seven shapes corresponding with the characters in the successor to the Teletubbies. Tweenies, available from February 14, join the ranks of other Pasta Shapes characters including Star Wars, Teletubbies, Thomas the Tank Engine and Rugrats. Heinz has a 59.2% volume share of the £11.3m pasta shapes market [TN Sofres]. {{P&P }}

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