Wrigley's Extra chewing gum is back on screen in a new ad from June 18. It is aimed at 16 to 34-year- olds and continues the tongue-in-cheek approach of last year's Kiss' ad as it focuses on a young guy's close encounter with an attractive female airport security guard. There's an initial run of four weeks, with further bursts planned for the rest of the year. The company claims that the Kiss' ad boosted the brand's sales by 15%. From July 1, a nationwide poster campaign will support the Extra Cool Breeze flavour launched earlier this year. {{MARKETING - P&P }}

Topics