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KitKat gets 'costliest campaign' in history of confectionery ads
By Robyn Lewis2008-11-29T00:00:00
Nestlé has earmarked £16m in marketing spend for KitKat next year - the most expensive confectionery campaign in history, it claims.
About £6m of the year’s budget will support KitKat’s new Perfect Break competition, which kicks off in…
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