KitKat gets 'costliest campaign' in history of confectionery ads

By 2008-11-29T00:00:00

Nestlé has earmarked £16m in marketing spend for KitKat next year - the most expensive confectionery campaign in history, it claims.

About £6m of the year’s budget will support KitKat’s new Perfect Break competition, which kicks off in…

 

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