Archive of all Kraft-Heinz articles – Page 12
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NewsHeinz targets toddlers with Peppa Pig & PAW Patrol snacks
The two biscuit SKUs are Heinz’s first to be aimed at toddlers
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NewsUS nut brand Planters kicks off first UK multimedia campaign
With a £2.5m spend, the push has begun with a 30-second ad featuring an animated Mr Peanut
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Comment & OpinionThe art of product reformulation
Obesity is clearly the nation’s number one long-term health issue. Are we taking it seriously enough?
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Comment & OpinionKraft Heinz prepares to cash in on ‘the Oprah effect’
What first attracted Kraft Heinz to multimillionaire megastar Oprah Winfrey?
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NewsHeinz further slashes levels of salt in ‘reduced’ Ketchup line
Reformulated variant has changed its name to Heinz Tomato Ketchup 50% Less Sugar & Salt
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NewsSteve Chantry to take up Kraft Heinz commercial director role
Birds Eye’s UK marketing director will join Kraft Heinz in March
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NewsHeinz Beanz Can Song ad banned on health & safety grounds
Clip featured behaviour that could be dangerous to emulate, ASA rules
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Comment & OpinionYes, Gregg, canned soup is a great product, but it needs sexing up
Gregg Wallace is shocked by canned soup’s demise, but all is not lost
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NewsKraft Heinz puckers up for 'emotional' Love Soup campaign
Kraft Heinz is set to spend £10.6m to drive ‘category reappraisal and emotional engagement’ in canned soup
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Comment & OpinionHeinz gets Adland archetypes to bang on a can
Heinz’s new ad is almost a great idea
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NewsHeinz Beanz unveils 'rhythmic' #CanSong TV advert
A new TV advert for Heinz Beanz is set to make its debut this weekend, as part of a £4m media investment by owner Kraft Heinz
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NewsRafael Oliveira takes over as Kraft Heinz UK & Ireland MD
The role has been held by president of Kraft Heinz Europe Matt Hill on an interim basis since March
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NewsProfits surge at Kraft Heinz but organic sales fall back
Adjusted EBITDA increased 23.1% in the second quarter at recently merged Kraft Heinz despite a dip in organic net sales as integration cost savings kicked in.
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NewsIs Britain falling out of love with Heinz Beanz?
Shoppers are turning their backs on Heinz’s iconic beans and soups, hitting the brand’s UK sales and profits
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NewsKraft Heinz spices up canned with Creationz
Heinz Creationz, launched on 15 July, comprises Mexican Beanz, Veg Chilli Beanz, Curry Lentils and Tagine Chickpeas
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Analysis & FeaturesOC&C Global 50: The 3G Capital/Berkshire Hathaway model
The relentless focus on the bottom line of 3G Capital and Berkshire Hathaway-owned fmcg giants is become increasingly influential in an industry struggling for volume growth.
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NewsHeinz Duo Pots sign up Scooby-Doo and DC Super Friends
Kraft Heinz is set to introduce more well-known children’s characters to its Heinz Duo Pots pasta range
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Comment & OpinionHeinz sauces spot looks good but is light on inspiration
Heinz is marking summer with a big push for its sauces range
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NewsHeinz unveils 'magic' sauces ad campaign for BBQ season
TV ad will mark the first small screen outing of Yellow Mustard
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NewsWarburtons leads Brit ranks in Kantar's 2016 Brand Footprint
British brands continue to outperform foreign counterparts in UK in consumer affections