Archive of all Kraft-Heinz articles – Page 12
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Comment & OpinionPolman must act. And fast.
That was awkward. The barbarians are at the gate. Two days later they’ve sloped home
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Analysis & FeaturesWill Warren Buffett and his Kraft-Heinz mob be back?
The £115bn bid for Unilever has been called off, but it’s sent shockwaves through the fmcg sector
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Comment & OpinionGet healthy, Unilever
Sir, The acquisition would have given Kraft Heinz a route to market for complementary brands in emerging markets
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Comment & OpinionKraft Heinz wash-up will put ‘Persil Paul’ and Unilever growth in the spotlight
With the announcement that the offer is off the table from the Americans, we ask where does all this manouvering leave Unilever and Kraft Heinz?
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NewsCity snapshot: Kraft Heinz ditches £115bn Unilever bid
Unilever shares have fallen back this morning after the announcement last night that Kraft Heinz has walked away from its shock £115bn bid for the group
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Analysis & FeaturesUnilever board speaks for many with rejection of Kraft Heinz overtures
Unilever’s strongly worded rejection of Kraft Heinz’s £115bn approach today did not sound like the words of a board about to roll over and accept a slightly higher offer.
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Analysis & FeaturesKraft Heinz moves on Unilever: a sign of desperate times for big food?
What happens now? How likely is Kraft Heinz to up its bid price? And will CEO Paul Polman allow the company to slip from his control?
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Analysis & FeaturesKraft Heinz makes play for Unilever: analyst reactions
Leading City analysts react to Kraft Heinz’s bid for Unilever
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NewsKraft Heinz makes £115bn mega-merger proposal to Unilever
Kraft Heinz has announced it has made a “comprehensive” proposal to Unilever to combine the two groups, which the UK-listed firm has firmly rejected
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NewsKraft Heinz promotional activity hurts European sales
Sales slumped 3.7% to $6.9bn (£5.5bn) at Kraft Heinz in the fourth quarter, partly driven by increased promotional support in the UK.
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NewsHeinz targets toddlers with Peppa Pig & PAW Patrol snacks
The two biscuit SKUs are Heinz’s first to be aimed at toddlers
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NewsUS nut brand Planters kicks off first UK multimedia campaign
With a £2.5m spend, the push has begun with a 30-second ad featuring an animated Mr Peanut
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Comment & OpinionThe art of product reformulation
Obesity is clearly the nation’s number one long-term health issue. Are we taking it seriously enough?
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Comment & OpinionKraft Heinz prepares to cash in on ‘the Oprah effect’
What first attracted Kraft Heinz to multimillionaire megastar Oprah Winfrey?
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NewsHeinz further slashes levels of salt in ‘reduced’ Ketchup line
Reformulated variant has changed its name to Heinz Tomato Ketchup 50% Less Sugar & Salt
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NewsSteve Chantry to take up Kraft Heinz commercial director role
Birds Eye’s UK marketing director will join Kraft Heinz in March
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NewsHeinz Beanz Can Song ad banned on health & safety grounds
Clip featured behaviour that could be dangerous to emulate, ASA rules
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Comment & OpinionYes, Gregg, canned soup is a great product, but it needs sexing up
Gregg Wallace is shocked by canned soup’s demise, but all is not lost
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NewsKraft Heinz puckers up for 'emotional' Love Soup campaign
Kraft Heinz is set to spend £10.6m to drive ‘category reappraisal and emotional engagement’ in canned soup
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Comment & OpinionHeinz gets Adland archetypes to bang on a can
Heinz’s new ad is almost a great idea