Following its acquisition of La Reserve Wine Merchants, Jeroboams has begun rebranding the new stores to integrate them into the Jeroboams portfolio.
Refurbishments at the Walton Street, Hampstead and Milroy’s of Soho shops in London started this week and should be completed this month.
Jeroboams’ Elodie Middlebrook said: “This exercise will take place this month to minimise inconvenience for customers and revenue loss.”