The Independent Television Commission said 69 complaints were filed against the advert for its use of sexual innuendo. In it, a woman poured beer around the house and her boyfriend was shown licking up the trail which led to her bedroom - where she was waiting in her underwear, ready to pour beer over herself.

In June the ITC banned the advert before 9pm following 38 complaints from viewers. Many of the complaints were from parents whose children had seen the TV ad while they watched England's matches.

The ITC has now said the commercial should not be shown again before watershed of 9.00pm.