Latest NPD
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Category Report
Home baking trends 2024: Bake it yourself
Brits are making more cakes and loaves at home to mitigate the increasing cost of living and concerns about ultra-processed food
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Big Interviews
The Delicious Dessert Co’s Claire Smith on winning back younger shoppers
The Delicious Dessert Company’s head of insights aims to win back younger shoppers who are bored of ‘traditional’ flavours with trend-led innovation
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Category Report
Infant & childcare trends 2024: growing baby
As concerns over sugar content mount and parents become ever more price-conscious, how can babyfood continue to grow sales?
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News
McVitie’s adds ‘chocolatey’ Rich Tea spin-off The Cocoa One
The ‘deliciously dunkable’ biscuits have rolled into Tesco
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Category Report
Kids’ lunch trends 2024: Obesity unpacked?
Childhood obesity peaked in lockdown. Today, it remains above pre-pandemic levels. So do our packed lunches need to change?
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News
Walkers adds non-HFSS Wotsits and Monster Munch
The snacks, available in three new flavours, are made with chickpea
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News
McVitie’s eyes ‘Zero’ added sugar spin-off for Digestives
The manufacturer has applied to register ‘McVitie’s Zero’ and ‘Jacob’s Bites’ as trademarks
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Category Report
Energy drinks trends 2024: Can Red Bull outrun Monster?
Energy drinks brands are racing ahead, with flavour innovation, festival appearances and keen pricing broadening their appeal
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Analysis & Features
Shrinking the innovation deficit: Strategies for distinctive new products
Researchers have come up with a metric to define distinctive innovation – and found it’s lacking. So why should developers push the boat out?
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Category Report
Confectionery trends 2024: The sourer the better
What’s behind the latest sour craze in sugar confectionery – and can it buoy a category struggling due to HFSS and cost pressures?
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News
Yorkie enters chilled aisle with HFSS-compliant dessert
The dessert combines the signature creamy milk chocolate flavours of Yorkie confectionery with a smooth, chilled dessert
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News
Goodfella’s pizzas now HFSS compliant following reformulations
The changes have been made ‘without compromising on taste’, according to Goodfella’s owner Nomad Foods
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Comment & Opinion
Think carefully before stepping up promotional discounts
Manufacturers need to evaluate investment payback across the marketing mix, says Alex Lawrence, senior strategic insight director at Circana
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News
Alpro launches raft of NPD including extended protein range
The Danone-owned brand has launched six SKUs including plant-based protein drinks, alternatives to yoghurts and two bestselling variants in a new pack size
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Category Report
Soft drinks trends 2024: Does big soda need another makeover?
As volumes sales fall, brands are turning to new looks, limited edition flavours and healthier reformulations to recover momentum
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News
Cadbury rolls out new non-HFSS snacking range
The new non-HFSS Cadbury range Brunch Light launches at the end of April
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Category Report
Yoghurt trends 2024: Can adult pouches revive the category?
Yoghurt brands are banking on pouches to drive sales. But can the new format revive the category?
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News
Highland Spring enters flavoured water category with HFSS-compliant trio
The flavours will hit Tesco stores from April onwards
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Promotional Features
Why reformulation to reduce sodium is needed - and why it just got easier
Sodium is widely used in food manufacture to enhance flavour, but overconsumption can carry severe health risks, and replacements to date have come with their own problems. So, how can suppliers reformulate to reduce sodium while retaining the flavours consumers love?
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Category Report
Snack bars trends 2024: Will fibre become the ‘new protein’?
Amid growing public attention on gut health and its link to brain function, will fibre be the ‘new protein’ in the snacking world?