Latest NPD – Page 2
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Category ReportThe flavour boom: trends in crisps, nuts & bagged snacks 2025
Brits are demanding snack flavours that provide excitement and spice. But that doesn’t mean old favourites are being left behind
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Category ReportHow snacks are going viral
As HFSS brands face an advertising crackdown, some are trying to emulate TikTok sensation Takis. So, what does it take to go viral?
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NewsEat Real overhauls packs and adds flavours in ‘boldest’ launch yet
The updated pack designs feature ‘vibrant, food-led photography’ to dial up taste cues
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NewsMr Kipling adds non-HFSS Lunchbox cake slices, containing real fruit
The innovations offered shoppers a ‘permissable treat’ for lunchtime, said Mr Kipling
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NewsBen’s Original and Dolmio add ambient meals in category shake-up
The NPD forms part of Mars’ ’multi-year’ plan to reshape the ready meal landscape
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NewsShaken Udder launches dessert-inspired innovations
The milkshake brand has launched Scoff-The-Lot and Raspberry Ripple SKUs
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NewsCookie dough brand Doughlicious launches ambient cookies into retail
‘We thought it was about time we created some ready-to-eat cookies to diversify our range,’ said the brand
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NewsDoritos teases square tortilla chips NPD in Instagram post
‘I refuse to eat a square Dorito,’ one shopper commented
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NewsKellogg’s launches oat-based crunchy cereal Oaties into supermarkets
The NPD is claimed to stay crunchy in milk, thanks to ‘many months’ of development by Kellogg’s R&D team
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NewsPepsiCo adds Extra Flamin’ Hot Walkers crisps in limited-edition launch
The launch is being backed by a multimillion-pound marketing push
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NewsFuel10K expands cereal range with multigrain flakes duo
The non-HFSS cereals contain toasted spelt and barley
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NewsThe Collective moves into kids’ pots with new Super Spoonies
The yoghurt brand will launch Super Spoonies – containing no added sugar – into Tesco in the new year
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NewsGoodfella’s signals ‘bold new direction’ with redesign and new recipes
The pizza brand’s new packs are intended to improve standout and highlight ‘quality’
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Comment & OpinionWes Streeting cannot just ‘follow the science’ in UPF debate
The health secretary faces a tough decision in an argument that has merit – and scientific evidence – on both sides
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WebinarsWATCH: UPF vs HFSS: Making sense of the new health agenda
Watch experts from Asda, Modern Baker and Vypr for a deep-dive into the fast-evolving health agenda and understand what’s set to shape consumer choices in 2025 and beyond
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Comment & OpinionCrunch time for Doritos as PepsiCo bites the bullet on HFSS
PepsiCo is taking its commitment to ‘healthier snacking’ seriously. And health campaigners are already applauding the news
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NewsPepsiCo reformulates Doritos to make them non-HFSS
The reformulated chips contain 24% less salt and 15% less fat than the previous recipe
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Comment & OpinionMondelez’s investment in Urban Legend makes strategic sense
The healthier doughnut brand can teach Mondelez a thing or two about marketing
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NewsMondelez takes minority stake in non-HFSS doughnut brand Urban Legend
The tie-up will help Urban Legend accelerate its growth
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Category ReportCakes & biscuits trends 2024: Cake around the clock
As mealtimes give way to ‘snack time’, how are cakes and biscuits capitalising? And how is the trend shaping innovation efforts?