Latest NPD – Page 2
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News
PepsiCo brings trio of Extra Flamin’ Hot crisps to UK retail
‘Shoppers are looking for elevated snacking experiences and intense flavours,’ said PepsiCo
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Category Report
Diary drinks trends 2024: Cornering the café crowd
As inflation continues to weigh on shopper wallets, savvy RTD coffee brands are nicking customers from baristas
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News
Proper adds chickpea snacks inspired by global cuisines
The NPD was developed in response to shoppers’ growing appetite for ‘exciting, punchy’ flavours, said Proper
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News
The Sidemen partner with Mornflake to launch cereal brand
The launch will be backed by an advertising campaign starring professional darts player Luke Littler
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Comment & Opinion
Food innovation, not HFSS ad bans, will improve our health
Those still feigning not to know what UPF denotes are being deliberately hyper-literal in order to muddy what’s otherwise pretty clear water, says Leo Campbell, co-founder at Modern Baker
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News
Coca-Cola targets flavoured colas segment with lemon flavour relaunch
Coca-Cola previously axed a lemon flavoured cola in the UK in 2006
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News
Nakd expands range of functional snack bars with Fruit & Fibre duo
The launch will be backed by a digital push, including a partnership with nutritionist Michelle Braude
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News
Pringles relaunches Sizzl’n spicy crisps range as Hot
The range will debut with five variants, offering varying levels of intensity
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News
Weetos adds limited-edition Chocolate & Honeycomb cereal
The NPD has launched exclusively into Asda on a promotional offer
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News
Sensations adds ‘classic’ crisps aimed at over-55s
Offering a ‘modern twist’ on traditional flavours, the crisps were ‘sure to be a hit with shoppers’, according to Walkers
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Comment & Opinion
Marmite could be the making of Tayto Group’s growing sales
When Walkers announced it had stopped making Marmite crisps to “enable us to focus our efforts on making more of the flavours crisp fans love the most”, there seemed to be a point missing
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Category Report
Cereals & On the Go trends 2024: A wakeup call for breakfast brands
With own label slurping up sales, just six of the UK’s top 30 cereal brands are in volume growth. How can they rouse themselves?
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News
The Collective launches Greek-style yoghurt pouches for adults
The new yoghurt pouch will be available in a Peach & Raspberry variant in Waitrose stores from next week
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News
Kellogg’s unveils chocolate Corn Flakes spin-off
The NPD is HFSS compliant, and high in fibre and vitamin D
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News
Walkers adds trio of vegan crisp flavours for Veganuary
All three variants are HFSS compliant and are claimed to offer ‘authentic meat and cheese flavours’
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Analysis & Features
The Grocer NPD Wrapped: 23 most-liked Instagram posts of 2023
NPD flew off the shelves this year from controversial flavours to nostalgic relaunches. Check out the top NPD for 2023
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News
Insane Grain backed by Harry Kane following TikTok push
For almost two months, the brand has been trying to catch Kane’s attention through a series of targeted TikTok posts
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Category Report
How cakes & biscuits are getting smashed
Home-working, HFSS and cost pressures have hit sweet treats hard. So what can brands and retailers do to revive the market?
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News
The Collective expands dairy-free yoghurt alternative range
The new products are available in Mango and Vanilla flavours
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Category Report
How Big (and Sexy) can the pizza category get?
A new generation of challengers such as Lewis Capaldi’s Big Sexy brand is helping pizza shrug off the impact of inflation and HFSS