Latest NPD – Page 7
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NewsTyrrells to challenge Eat Real with move into lentil crisps
They were created “to meet consumer demand and tap into the ’better for you’ trend” said the brand
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NewsFormer Graze boss debuts hi-tech non-HFSS doughnuts brand Urban Legend
Anthony Fletcher said he wanted to solve the “clear problem” of high fat and sugar levels in sweet bakery
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NewsBitesWeLove launches Crunchy Peas snack trio into Sainsbury’s Future Brands
The brand’s core range would appeal to health-driven consumers and tap the growing demand for wholesome snacking options, it said
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Analysis & FeaturesNew and improved products that will escape the HFSS ad ban
Food brands are looking to stay below the government’s HFSS threshold with new products and reformulated lines
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NewsThe Savourists doubles snack bar range with ‘mainstream’ duo
Classic Smoky Barbecue and Spicy Chilli Sriracha provide 1.9g of sugar per 40g bar
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NewsNestlé adds ‘simple’ Shreddies made with four ingredients
The cereal is made with wholegrain wheat, fruit purée, date syrup and “a pinch” of salt, and is non-HFSS
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NewsMindful Snacker launches with non-HFSS crisps range
The crisps contain 0.58g salt per 100g and are said to contain 50% less fat than rival brands thanks to their production process
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NewsFlorette aims to jazz up salad aisles with ‘vibrant’ salad mix and £1m marketing push
The NPD and marketing campaign are both set to launch in April ahead of salad’s key summertime sales period
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NewsEat Real gets major overhaul in push to be ‘fully non-HFSS’
The brand will be given a new look this summer alongside a slew of new launches and recipe changes
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NewsWeetabix eyes 'indulgent cereal' market with Chocolate Melts duo
The cereal is aimed at ’indulgent yet nutritious’ breakfast occasions
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Analysis & FeaturesNPD Power List: who are the players pushing innovation through a pandemic
This year has been a story of survival for brands and retailers, leading to a focus on core products to keep shelves stocked. But the NPD pipeline hasn’t stopped, proving the tenacity and resilience of the industry’s top players