Lidl has been fined E9,000 for breaching new unit pricing laws in the Irish Republic.
The new rules, which came into effect on March 1, require retailers to display a price per litre or per kilogram for all products sold by quantity, helping consumers make more accurate price comparisons.
Lidl admitted three breaches of the law at the District Court in Naas, County Kildare.
The hard discounter was fined E3,000 on each charge. It was also ordered to pay an additional E500 to cover the legal costs of consumer affairs director Carmel Foley, who brought the prosecution.
A spokesman at Ms Foley’s office said stores were regularly monitored by inspectors to ensure compliance with the legislation, and four other prosecutions over alleged breaches were being prepared.
Ms Foley welcomed the decision of Judge Murrough Connellan to impose the maximum fine.
The new rules, which came into effect on March 1, require retailers to display a price per litre or per kilogram for all products sold by quantity, helping consumers make more accurate price comparisons.
Lidl admitted three breaches of the law at the District Court in Naas, County Kildare.
The hard discounter was fined E3,000 on each charge. It was also ordered to pay an additional E500 to cover the legal costs of consumer affairs director Carmel Foley, who brought the prosecution.
A spokesman at Ms Foley’s office said stores were regularly monitored by inspectors to ensure compliance with the legislation, and four other prosecutions over alleged breaches were being prepared.
Ms Foley welcomed the decision of Judge Murrough Connellan to impose the maximum fine.
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