All articles by Lisa Riley – Page 49
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NewsAah! Bisto and Oxo in squeezy tubes debut
Premier Foods is claiming a category first for new concentrated pastes of stock and gravy launching under its Oxo and Bisto brands in the popular squeezy tube format.
Bisto Instant Roast Gravy and Oxo Squeezy Stock tubes, rolling out now,… -
NewsRingos star in Golden Wonder’s latest push
Tayto is relaunching retro favourites Ringos in an attempt to revive the fortunes of the “neglected” crisp brand and take Golden Wonder’s comeback to the next level. Part of a wider overhaul of the Golden Wonder brand by the Irish…
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NewsEntrepreneur unveils Nutella-type spread - without the nuts
An entrepreneur is coming to the rescue of frustrated nut allergy sufferers with a new "Nutella-type" chocolate spread and peanut butter - made without nuts. Food innovation specialist Moving Food is launching nut-free No Nut Nutty Choc...
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NewsGinsters turns focus to blokes as record ad campaign starts
Ginsters is ditching its foodie pretensions and overtly targeting men in its latest ad in a bid to reverse declining sales.
In the £6.5m Man Plea campaign, which kicks off on 19 February, the bucolic country scenes of the old ads have… -
NewsRobinsons doubles up to steal own-label sales
Britvic is breaking into the own-label dominated double concentrate squash sector with a new Robinsons line, supported by a £6.8m campaign. The orange-flavoured Double Concentrate joins the £216.3m Robinsons portfolio on shelves next...
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NewsShredded Wheat hit by the resurgence of hot cereal products
Two of Nestlé's biggest cereal brands Shreddies and Shredded Wheat have become the victims of the steaming performance of hot cereals. Shreddies and Shredded Wheat sales dropped last year by 7% to £46.2m and 10.3% to £43m respectively,...
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Premier Foods’ Jary promoted to Hovis head of marketing
Premier Foods has promoted Caroline Jary to head of marketing for Hovis.Jary, who joined the manufacturer in April last year as head of brand for Hovis, took on her new role this week, replacing Jon Goldstone who was promoted to group...
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NewsHovis spend doubles to £3m as breakfast ad hits small screen
Premier Foods is stepping up its campaign to encourage consumers to eat more Hovis Wholemeal bread at breakfast by taking the message to the small screen for the first time.
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Focus On Cheese: Kids' cheese must try harder at lunchtime
Manufacturers have failed to make the most of the kids’ lunchbox sector and need to capitalise on the demand for healthier options, reports Lisa Riley
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NewsMars claims creation of sub-category with Shake ‘n’ Snack line
Mars has claimed the creation of a new sub-category with a new product that contains chocolate-flavoured milk in a pot with a chocolate treat in the lid. The Shake 'n' Snack line-up will initially be available in a Malteser and a Twix...
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NewsInnocent loses VAT fight
Innocent has lost its fight on VAT charges on smoothies. The tax tribunal ruling came after Innocent challenged its tax bill by arguing its smoothies were "a liquefied fruit salad" rather than a "beverage".
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Blue Dragon gets fired up for Chinese New Year
Blue Dragon is kicking off the Chinese New Year with four new product ranges, a packaging overhaul and a £6m marketing push that aims to more than double sales in the next two years. A six-strong cooking sauces range is rolling out to...
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Meat stays on the bone for new range of Caribbean meals
Jamaican food specialist Port Royal Jamaican Patties is entering a "risky no man's land" with the launch of a new range of Caribbean dishes and ready meals that contain meat on the bone. The nine-strong Kingstontown Authentic Jamaican...
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NewsScooby snacks all round thanks to licensing deal
Swizzels Matlow has signed a licensing deal with Warner Bros Consumer Products [WBCP] to create Scooby-Doo treats the 80-year-old confectionery company's first product as well as packaging-based licensing deal. The first Scooby-Doo...
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NewsBritvic and PepsiCo link to ‘Reward Your Thirst’
Britvic has launched a new venture with PepsiCo’s drinks division in a bid to boost the on-the-go soft drinks category. The Reward Your Thirst text-to-win promotion is billed as Britvic and PepsiCo’s first-ever cross-brand push and the…
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NewsFrozen pasta: Birds Eye dumps it while Findus finds success
Birds Eye is preparing to pull its year-old range of frozen Italian pasta meals, but rival Findus has secured new listings for its own frozen pasta. The three-strong range from Birds Eye, which hit shelves in September 2009, will be...
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NewsUB’s Christmas NPD focuses on chocolate and old favourites
United Biscuits is focusing its festive NPD on chocolate connoisseurs, with new Belgian Chocolate biscuits among a wider roll-out of seasonal snacks and cakes for this Christmas.
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Refill pouches unveiled as Nescafé does a Kenco
Nestlé is pouring its Nescafé Original and Gold Blend coffees into refill packs in a bid to replicate the success of the refill range launched by rival Kenco a year ago.The Nescafé Original and Gold Blend refills, which are being rolled...
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Werther’s launches Caramelts in UK to boost youth appeal
Werther's Original is hoping to increase its appeal with younger consumers with the UK launch of Caramelts.The bags of individually wrapped caramel-flavoured chocolates (rsp: £1.99) are the fourth addition to Werther's Original Chocolate...
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Mars unveils Twix Fino - another light choc bar for the gals
Mars has unveiled its latest female-friendly chocolate bar. Twix Fino the first permanent extension in Twix's 40-year history is being pitched against Nestlé's Kit Kat Senses and Ferrero's Kinder Bueno. The new countline (rsp: 52p)...