All articles by Lisa Riley – Page 51
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NewsGreen Giant struggling to make impact in soup
Green Giant's foray into soup its first venture outside canned vegetables has failed to live up to expectations, generating less than half of the expected £4m first-year sales. The three-strong range of pouch soups, which hit shelves in...
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NewsFuture of Heinz sandwich range hangs in balance
Production of the Heinz branded sandwich range was halted just six months after its October launch and the company is still “reviewing its options” about the range’s future following a breakdown with the manufacturer, thegrocer.co.uk can reveal.
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Persil Naturals debut to mix scent with skincare
Unilever is launching a premium detergent range that it claims brings fragrance to the skin-kind laundry market for the first time.The debut of Persil Naturals, which will be backed by a £11.7m marketing push, will be the company's biggest...
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Persil Naturals debut to mix scent with skincare
Unilever is launching a premium detergent range that it claims brings fragrance to the skin-kind laundry market for the first time. The debut of Persil Naturals, which will be backed by a £11.7m marketing push, will be the company's biggest...
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Diageo to double spend on Morgan's Spiced rum
Diageo has more than doubled its marketing spend on Morgan's Spiced rum for the next year to £3m following a shift in brand strategy to seek 'modern adventurers' and distance itself from the competition.The new advertising push for Morgan's...
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Worrall Thompson's range axed: the end of celeb chef craze?
Antony Worrall Thompson's range of ready meals survived just months on supermarket shelves before being axed, The Grocer can reveal. The three-strong range of premium paella, casseroles and stews hit Morrisons stores in June of last year but...
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Birds Eye puts sizzle into midweek meals with new Chargrills
A Tex-Mex-inspired relaunch of Birds Eye's Chicken Chargrills range, including a collaboration with Dragons' Den star Levi Roots, aims to spice up midweek family meals.The five-strong range, which hits shelves next week, includes two new...
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The Honey Monster takes up the health message with Rocks
Honey Monster Foods (HMF) is adding a health-orientated kids cereal to its portfolio - the brand's first better-for-you product targeting kids. Monster Rocks, available from next month priced £1.99, is made from wholegrain oats, maize flakes...
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Bio-Synergy claims new Skinny Cola can burn fat
Sports nutrition manufacturer Bio-Synergy is branching out into cola with a drink it claims has fat-burning properties.
Skinny Cola, which hits shelves this month under the brand’s ‘health rather than diet’ strapline, is being positioned as a… -
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Innocent pulls plug on 750ml 'thickie' drinks
Innocent has ditched its 750ml 'thickies' less than a year after launch as it shifts its focus from the dairy aisle back to chilled smoothie & juices.It is scrapping the three-strong 750ml range of yoghurt drinks, which hit shelves last...
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Cadbury aiming for a bigger share in bagged chocolates
Cadbury has thrown down the gauntlet to rivals Nestlé and Mars with three new sharing products. Next month, the confectionery giant will roll out a Bitesize range consisting of Cadbury Raisins and Cadbury Peanuts in 200g resealable pouches,...
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Blackthorn smartens up to attract modern drinkers to the brand
The Gaymer Cider Company has overhauled its Blackthorn cider brand - slashing its alcohol content, giving it a sweeter taste and revamping its packaging - in a bid to bring it more into line with modern tastes. The company has reduced the...
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Daniels Group takes on Tropicana with new premium juices
Daniels Group is going head to head with Tropicana in the premium juice market with the twin launches of New Covent Garden Juice and JU - a new functional brand.The five-strong NCG range marks the brand's first foray into the juice sector...
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Birds Eye ready meal launch targets dieters
Birds Eye is ditching its Eat Positive brand of health-focused frozen ready meals less than a year after launch and replacing it with Healthy Options, a new range that targets dieters.In a move that could signal a wider renaissance of diet...
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Chicago Town pizza is given £5m push following acquisition
Dr Oetker says it is avoiding the trend for "virtuous" brand messages with its new marketing strategy for Chicago Town pizza
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Codorníu mixes the old and the new in The Spanish Quarter
Spanish wine company Grupo Codorníu is launching a new brand in the UK to capitalise on strong growth in Spanish wine.
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Energy drinks in tune with times soar 15%
Energy and sports drinks sales are booming as people turn to them to bust stress and lift spirits in the credit crunch
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Veetee's promotions shrink gap with Tilda
Rice wars have hit the microwaveable rice aisles as upstart brand Veetee looks set to overtake old-favourite Tilda.IRI figures seen exclusively by The Grocer show Veetee’s microwaveable Dine In range – launched in May 2007 –has upped its...
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Revamp adds Italian island sauces to Loyd Grossman portfolio
A range of regional pasta sauces based on recipes from the Italian islands is being added to the Loyd Grossman portfolio as part of a wider revamp of the brand.The Loyd Grossman Island Inspirations range, which is being rolled out across the...
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Falafel in the line-up as Linda McCartney gets into snacking
Hain Celestial is taking its Linda McCartney brand into the snacking arena with a range of falafel and is adding new dishes to its traditional meal menu as part of a rejuvenation plan for the brand. The falafel balls, which will be available from...