All articles by Lisa Riley – Page 52
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Food expert tries to broaden kids’ tastes with ethnic range
Children’s food expert Annabel Karmel has launched World Foods multi-ethnic ready meals in an attempt to encourage children aged four and up to eat more exotic dishes. The new range, which includes chicken tikka masala & rice and salmon...
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Dole adds new lines to take on chilled and canned desserts
Global fruit supplier Dole is shaking up its ambient desserts and fruit portfolio in a bid to fight off competition from chilled desserts and the revitalised canned puddings sector. As part of its strategy to bring in new products, revamp packaging...
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Heinz uses sauce brands to sell sandwich range
Heinz is moving into the pre-packed sandwich market for the first time – using its sauces as a key selling point for the 19-strong range. The Heinz line-up, which is being rolled out across convenience stores next week, consists of sandwiches, baps,...
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Heinz lightens up its plastic sauce bottles in bid to be greener
Heinz is set to roll out lighter plastic bottles across its sauce range as part of its green drive. The company switched to plastic PET bottles for its Heinz Tomato Ketchup portfolio in May, in a move it claimed would save 340 tonnes of plastic each...
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New Covent Garden launches family lines
The New Covent Garden Food Co is shaking up its chilled soups portfolio by introducing new flavours, improved recipes and its first family-sized range to broaden the brand’s appeal. The Daniels Group subsidiary is putting £1.5m behind the push,...
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Retro Monster Munch targets impulsive men
Walkers is gearing up for a retro relaunch of Monster Munch in the impulse sector as it tries to reverse a 9% drop in total sales. The iconic range, which first hit shelves in 1977, will return to its original packaging, recipe and flavours from the...
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Linco makes shower gel for morning after
British holiday makers, famous for being slack with the sun cream and over-indulgent with the booze, could be in for a treat with new shower gel products that the maker claims can automatically apply sun cream or help cure hangovers. Linco Care,...
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Spreadable
Spreadable butter seems able to do no wrong as it continues to tap into the hunger for natural yet convenient products. Almost all the big brands have launched spreadable versions in recent years followed by light, lighter, organic and unsalted...
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Research Notes
Shoppers spent £952.7m on butters and spreads last year - a 10.5% increase over the year before. Rising shelf prices have driven this growth. To put it into context, while volume has remained fairly static year-on-year, sales were up just 0.7%...
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Functional & wellbeing
Unilever started its crusade to turn around the fortune of functional products at the beginning of this year when it pumped £15m into a marketing campaign for its Flora Pro-activ brand. The push was designed to tackle consumer confusion...
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What ever happened to... St Ivel Gold?
Dairy Crest axed St Ivel Gold this year following declining sales as shoppers switched to butter spreads.
The dairy giant, which has brands including Utterly Butterly, Clover and Country Life, said it stopped manufacturing the range from… -
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'I can't believe it's not cheaper'
Afry-up costs 13% more than it did a year ago, according to an article in the Daily Mirror last week. But the paper left out one ingredient synonymous with breakfast - and it's the one that would, certainly for some brands, have topped the list...
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advertising watch: can Anchor campaign spread the feelgood factor?
Arla ploughed £10m into its Anchor brand last summer in a bid to reposition it as the only free-range option on the market. Relaunching the brand as The Free Range Butter Company, announced in May last year, and comprising television,...
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Milk and more: goats get in on the act with tasty alternatives
The market for goats milk products continues to grow, spearheaded by fresh milk, which was up 16.5%% last year to £21.5m [Nielsen]. Growth has traditionally been fuelled by consumers who are intolerant to cows milk. However, according to...
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Whatever next? How about some fruity butter?
Manufacturers in this category don't have it easy. They face satisfying shoppers who want to eat healthily but are unwilling to compromise on taste or convenience. They've already gone a long way to achieving the first by introducing low-fat and...
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campaign trail - Haribo is turning the spotlight on its Maoam brand
Haribo is turning the spotlight on its Maoam brand in a new marketing push for the chewy sweets brand. The campaign is launched next month with the return of last year's Gorilla and Lorry TV ads, ahead of a new creative later this year. Targeted at...
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Mars organic relaunch aims to educate public
Mars is relaunching its organic Seeds of Change brand with its biggest investment to date to highlight its premium credentials and give it a more modern twist. The £2m marketing push includes revamped packaging and a new logo across all...
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PJ's guns for own label as it slashes price 30%
PepsiCo is repositioning its PJ's Smoothies as a more mainstream brand by cutting prices by 30% and reducing the size of the range by half. The revamped range, which will be priced at 99p for a 250ml bottle and £1.99 for a one-litre...
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campaign trail - Premier Foods is investing £3m in advertising its Batchelors Soupfulls range this year
Premier Foods is investing £3m in advertising its Batchelors Soupfulls range this year, kicking off with a TV campaign next week to promote its health credentials. The TV ad plays on the soup's chunky consistency and features two men fencing with a...