All articles by Lisa Riley – Page 53
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Health theme for Giant's new TV ad
General Mills UK is investing £3m in advertising the Green Giant brand this year, kicking off with a new TV campaign next week. The campaign has been timed to coincide with the new year health drive, and highlights the health benefits of...
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Evian detox activity targets commuters
Danone Waters has turned the spotlight on its Evian brand in a £1.5m post-festive season detox campaign. The push is targeted at commuters and includes national radio, posters and advertising at 33 railway stations...
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Walkers ploughs £27m into promoting a natural image
Walkers is investing £27m in bagged snacks this year as part of its efforts to create a more natural image for the brand. The biggest-ever spend for the Walkers portfolio will also support the launch of a sub-brand called Farmers'...
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Asda unveils plan for value free-from lines
Asda is to launch a range of own label Free From products designed to offer value to people with food allergies and intolerances. The Asda Free From range, which will initially consist of 40 lines, will be introduced to stores from...
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Cheesy Fusion tubs trialled in Waitrose
The producer of Primula spreadable cheese is targeting new customers with a range of upmarket soft cheeses being trialled in Waitrose from this month. The Cheesy Fusion range sells in tubs priced at £1.69, and producer Kavli is pitching...
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Green & Black's tries second bite at biscuits
Green & Black's has abandoned attempts to try and crack the biscuit market on its own - and enlisted the help of Burton's Foods, which will also produce premium cereal bars and shortbread under licence for the chocolate brand. Green &...
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Minute Maid sets sights on wellness
Coca-Cola Enterprises has added variants to its Minute Maid range and given the brand an image overhaul. The company wants to turn the brand into a leader of the wellness juices category with an £8m investment over the next 12 months. The...
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Premier reveals its key products for Christmas
Bird's Custard, Branston pickle, Ambrosia and Cadbury's cakes are the main products Premier Foods is backing for Christmas, chief executive Robert Schofield revealed this week. Schofield told The Grocer that Premier was well placed for...
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Lipton unveils its Rainforest Alliance tea
A Rainforest Alliance- certified tea has joined Unilever's Lipton portfolio in a move to stamp its authority on the ethical tea market. Lipton Kericho Estate Tea comes from Unilever's tea holdings in Kericho, Kenya. It has been...
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Terry's take on an old classic
A limited-edition Cosmic Toffee Crunch and a Dazzling Dark Mint flavour are joining Terry's Chocolate Orange in time for Christmas as part of a £3m relaunch. The activity, which will be supported by new TV ads kicking off later this year, includes a...
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campaign trail - kinder bueno
Kinder Bueno has resorted to using a naked man to reinforce its naughty but nice image in its latest TV ad campaign. Breaking at the beginning of next month, the £5m campaign builds on the strapline of previous ads - 'A little bit of what you...
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Oral-B gives users a better way to brush
Procter & Gamble is launching a toothbrush that tells users how to brush their teeth effectively. Oral-B Triumph SmartGuide, which will retail at just under £140, is an electric toothbrush with a separate wireless display that tracks brushing...
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Heinz gets saucy with its beans for the boys
Heinz is launching a range of saucily named spicy bean meals aimed at young men. Beanz with Balls, Red Hot Balls and Big Saucy Bangers hit supermarket shelves in October and are being positioned as a premium option 'with a bite'. The cans of lamb...
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Bon Bon lines up its licences
The Simpsons, 24, High School Musical and the forthcoming Disney Pixar film Ratatouille are set to star on festive season launches from Bon Bon Buddies. Homer Simpson appears on a cookie-filled biscuit barrel, while the High School Musical licence...
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Heinz Snap Pots in bid to liven up categories
Microwaveable single-serve pots are Heinz's latest weapon in the ongoing baked beans war. Heinz Snap Pots, which will be introduced across the company's canned Baked Beanz and Hoops pasta ranges next month, form part of a £6m investment to liven up...
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Supplement aims to fill UK fibre gap
Procter & Gamble has launched a 100% natural vegetable supplement to fill what it calls a 'fibre gap' in the UK market. Fibresure Powder, which is made from inulin - a natural vegetable fibre derived from chicory root - can be added to almost...
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Ocean Spray unveils superfruit conserves
Ocean Spray is to spread its superfruits expertise into the jams market with a three-strong premium range of conserves. The producer, renowned for its cranberry juice drinks, has joined up with traditional jam maker Duerr's to launch...
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Heinz rivals Pot Noodle with a Big Eat for teens
Heinz is heating up the competition in instant pot snacks with a range of microwaveable snack meals, the food giant's first venture into this arena. Big Eat, which will be launched next month, will come in five varieties including spicy...
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Now a bottled water that boosts beauty
A premium fruit-flavoured mineral water enhanced with beautifying ingredients is the latest offering to hit the crowded bottled water fixture. Sip is fortified with a combination of vitamins, botanicals and antioxidants that are said to...
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Chilly Billy's ice pop has health appeal
A juice producer is venturing into the ice lolly market with a healthy frozen fruit juice product aimed at children. The Chilly Billy ice pop, (rsp: 40 to 50p each), from family-run producer Bensons is made from pure English apples and a...