Long reads – Page 131
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Analysis and Features18 (16) McCain
The stasis of frozen food coupled with the nation’s cutback on carbs has stunted growth at McCain
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Analysis and Features19 (19) Lurpak
Cost pressures have made Lurpak almost 20% more expensive than a year ago
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Analysis and Features20 (22) Red Bull
Red Bull racked up £15m of added value, the second biggest gain for any energy drink on the list
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Analysis and Features21 (21) Danone
Our preoccupation with all things health holds huge opportunity, believes Danone
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Analysis and Features22 (26) Arla
Having decided to bring most of its portfolio under the masterbrand in 2015, Arla took its strategy one step further last
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Analysis and Features23 (23) Cathedral City
Convenient formats are propping up sales at Cathedral City
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Analysis and Features24 (24) Wrigley's
Britain’s biggest gum brand has been left with a nasty taste in its mouth
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Analysis and Features25 (30) Innocent
An emphasis on NPD helped Innocent crack the juices and smoothie market in 2017
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Analysis and Features26 (18) Kingsmill
Kingsmill describes the past 12 months as a “foundation year”
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Analysis and Features27 (25) Robinsons
As kids’ soft drinks fall under scrutiny from the health lobby, Robinsons has set its sights on adults
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Analysis and Features28 (31) Lindt
Lindt added an extra £16.7m to its sales last year – no mean feat in a hugely competitive category
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Analysis and Features29 (27) Galaxy
Galaxy has continued on a downward trajectory, with 17.4 million fewer units shifted last year
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Analysis and Features30 (28) Tropicana
Being ousted from its position as the biggest juices and smoothies brand by Innocent must have stung
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Analysis and Features31 (29) Persil
Persil was hit the hardest of all the big laundry brands last year
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Analysis and Features32 (36) Weetabix
Weetabix has delivered growth of £6.9m, shifting an extra 1.9 million packs
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Analysis and Features33 (32) Pedigree
Poor old Pedigree has been left out in the cold as pet owners have been encouraged to trade up
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Analysis and Features34 (47) Alpro
After racking up a whopping 19% sales boost the previous year, Alpro’s seemingly unstoppable growth began to slow in 2017
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Analysis and Features35 (34) Comfort
Comfort fared better than any other laundry brand in percentage terms