Long reads – Page 133
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Analysis and Features57 (53) Aunt Bessie's
Aunt Bessie’s is focusing on more targeted digital and social content
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Analysis and Features58 (59) Lenor
Like all laundry brands, Lenor is battling against falling sales
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Analysis and Features59 (57) Flora
Despite refreshed packaging and NPD to appeal to the growth of plant-based diets, sales fell 6.4%
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Analysis and Features60 (60) Bisto
Facing a sales decline, Bisto is turning to trend-led innovation
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Analysis and Features61 (73) Kenco
How times have changed. Last year, Kenco was in the doldrums as consumers switched away from standard instant coffee
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Analysis and Features62 (65) Quaker
Britain’s biggest porridge brand posted a solid £4m growth in value, having shifted 3% more units
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Analysis and Features63 (70) Batchelors
Higher prices explain much of Batchelors’ £8.2m growth, but not all of it
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Analysis and Features64 (61) Napolina
Napolina has shifted 8.3 million (7.6%) fewer units this past year
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Analysis and Features66 (82) McCoy's
The ridged crisp has taken the title of the fastest growing in the KP Snacks portfolio over the past year
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Analysis and Features67 (63) Dairylea
Its knights in shining armour TV campaign may have enjoyed a rerun last year, but Dairylea remains in need of a saviour
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Analysis and Features69 (68) Maynards Bassetts
Sales of Mondelez’s ‘super’ confectionery brand fell for the second year running
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Analysis and Features70 (71) Duracell
Strategic collaborations, multi-platform marketing and improvements to its coin cells kept Duracell just about treading water
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Analysis and Features72 (79) Anchor
After years of value decline, Anchor racked up an increase of more than £6m
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Analysis and Features73 (67) Schweppes
A lacklustre performance for Schweppes’ lemonade, which saw £3.7m wiped off its value
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Analysis and Features75 (69) PG Tips
PG Tips lost over £6m on volumes down 8.9% following the delisting of its green, fruit and herbal infusions lines at Tesco