Long reads – Page 134
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Analysis and Features76 (97) Highland Spring
It’s been an energetic year for Highland Spring, the second-biggest riser in percentage terms
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Analysis and Features77 (81) Pizza Express
The restaurant pizza brand racked up another £2m in sales in what marked the first full year of its range in Iceland
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Analysis and Features78 (83) Kleenex
Sales of Britain’s biggest tissue brand have held up in a commoditised market
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Analysis and Features79 (89) Irn-Bru
AG Barr’s orange fizz has shot 10 places up the top 100 with a £5.2m gain
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Analysis and Features80 (78) Twinings
Twinings has been fighting back against the rise of own label and the demise of black tea
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Analysis and Features81 (72) Bold
Despite heavily promoting the benefits of liquitabs, Bold still lost £8m in value
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Analysis and Features82 (93) Thorntons
The chocolate brand has clambered back into growth. Not only is value on the up but volumes have climbed 6.1%
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Analysis and Features84 (74) Hellmann's
Mayonnaise sales overtook ketchup for the first time last year
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Analysis and Features85 (76) Buxton
Buxton has seen volumes plunge by 9.4% in a relatively inactive year
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Analysis and Features87 (86) Ginsters
Britain’s top pastry brand has sold an extra 3.2 million (4.1%) units in the past year
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Analysis and Features88 (84) Mars
Not known for prolific NPD, Mars added a new variant to its bars last year
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Analysis and Features89 (90) Pot Noodle
Strong NPD kept Pot Noodle simmering in a year that saw rival Batchelor’s (63) move into convenience pots
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Analysis and Features90 (77) Surf
A steady stream of innovation hasn’t been enough to stop the tide turning against Surf
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Analysis and Features91 (99) Hula Hoops
The brand has added £12.5m to its sales, while keeping prices the same
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Analysis and Features92 (88) Kettle
Kettle’s 2.5% loss and 0.4% dip in volume suggest it can no longer take UK growth for granted
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Analysis and Features93 (95) Ferrero
Ferrero invested heavily in above-the-line ads to promote Ferrero Rocher as a gift
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Analysis and Features94 (92) Old El Paso
That BBC Good Food crowned Mexican Britain’s favourite cuisine of 2017 makes Old El Paso’s decline look like a bit of a let-down
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Analysis and Features95 (97) Dr Oetker
Fresh from a strong 2017, Dr Oetker is hoping to capitalise on the plant-based trend this year