Long reads – Page 204
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Analysis and FeaturesFancy fish flies into our top three ambient innovations
From healthier soup to deluxe sandwich fillings, here’s our pick of on-trend canned launches…
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Analysis and FeaturesCanned brands slash ad spend by 28%
Biggest advertiser Heinz reins in spending for soup and beans as the likes of Green Giant and Branston splash out
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Analysis and FeaturesFish brands say ‘let’s do lunch’ with adventurous new lines
Lunchtime offers a host of opportunities for canned brands, which are targeting office workers with innovative launches
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Analysis and FeaturesErewhon: health food done Hollywood-style
Claire Nuttall is left feeling inspired after visting West Hollywood health food store Erewhon on a recent trend hunt
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Analysis and Features
Britain's Biggest Brands: Methodology
The data in Britain’s 100 Biggest Grocery Brands is for the period 52 w/e 2 January 2016
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Analysis and Features2 - Warburtons
The most sensational, inspirational Warburtons show is still running
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Analysis and Features6 - McVitie's
It was always going to be tough for McVitie’s to keep up the pace of growth of recent years
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Analysis and Features7 - Nescafé
Nescafé took something of a leap into the digital unknown last September
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Analysis and Features8 - Lucozade
Repositioning Lucozade towards ‘daily strivers’ has kept it from falling into decline
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Analysis and Features10 - Andrex
Andrex has lost £20.3m and shifted 3.8 million (3%) fewer units in the past year
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Analysis and Features11 - McCain
Innovative launches backed by heavyweight marketing have helped McCain shift an extra 11.4 million (+7%) packs
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Analysis and Features12 - Kingsmill
Kingsmill had £58.4m wiped off its value in 2015. Only Hovis (15) has lost more
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Analysis and Features13 - Fairy
Fairy has lost £7.8m overall, with 2.9 million (2.1%) fewer units sold
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Analysis and Features14 - Lurpak
Britain’s biggest butter brand has lost £4m due to fierce deals aimed at halting own label’s growth in butters & spreads
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Analysis and Features15 - Hovis
It’s not quite toast yet, but what was once Britain’s biggest bread brand continues to fall down our ranking
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Analysis and Features26 - Innocent
Innocent is starting to make Tropicana (21) look out of touch with its steady stream of innovative, on-trend NPD
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Analysis and Features28 - Müller Corner
Britain’s biggest yoghurt brand has had a tough year, with a backlash against indulgent yoghurts
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Analysis and Features39 - Kit Kat
It’s good to share. Hence the growing focus for chocolate brands on sharing formats
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Analysis and Features42 - Müllerlight
Sales are up by just over £5m, thanks in part to the launch of Müllerlight Goodies