Long reads – Page 208
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Analysis and FeaturesFrozen brands take family focus in TV ad campaigns
Birds Eye puts family occasions at the heart of TV ads in 2015 as it cuts spend by nearly a third
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Analysis and FeaturesBirds Eye reinvents the frozen aisles
With a third of consumers believing frozen food aisles are unappealing, Birds Eye has set out to revamp the in-store experience
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Analysis and FeaturesRevealed: Brits eat 220 million fewer frozen meals
Brits ate frozen food on 220.8 million occasions over the past year with significant declines seen in meat and fish
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Analysis and FeaturesSteinhoff's Argos bid leaves Sainsbury's in a tricky spot
Sainsbury’s is in a tricky spot after its bid for Argos was comprehensively gazumped by South African retailer Steinhoff
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Analysis and FeaturesM&S Lamb Shoulder Rogan Josh: acid test
In a fresh meat category that has declined in value 3.5%, lamb is one of the worst performers
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Analysis and FeaturesHeidi Dark Raspberry Chocolate: acid test
Brits are buying less chocolate. Volume sales last year fell 3% as consumers sought ways to cut down on sugar
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Analysis and FeaturesPork farmers earning less despite on-shelf price rises
As pig farmers warn of a mass exodus amid plummeting farmgate prices, fresh pork prices on the shelf have increased
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Analysis and FeaturesWill 'grass-fed' grow into more than a lush niche?
More products now carry the claim but shopper appeal is unclear
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Analysis and FeaturesOlive harvest 'disaster' set to drive up retail price of oil
Suppliers warn there is unlikely to be any reprieve from global shortages and high prices
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Analysis and FeaturesNestlé shares drop following 'average' performance
Nestlé shares dropped by 3.4% on Thursday morning after the global food giant missed its own revenue target
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Analysis and FeaturesGoodbye middleman?
The online shopping revolution is bringing fmcg brands and consumers closer together and threatening to cut middlemen out. How worried do retailers need to be?
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Analysis and FeaturesThe gig economy: what can online grocery learn from Uber?
Is there a way for the gig economy to help online grocery become more profitable? Or is it more trouble than it’s worth?
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Analysis and FeaturesIs Aldi rattled by rivals or just setting the record straight?
A ‘misleading’ ad came under fire but does Aldi have a point in claiming the price gap is not being closed?
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Analysis and FeaturesRetrenchment and other key themes to look out for at CAGNY 2016
The Consumer Analysts Group of New York conference kicked off yesterday
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Analysis and FeaturesSainsbury's to end multibuys as it focuses on lower prices
Sainsbury’s is phasing out all multibuy promotions by the summer as it continues to move to an every day low pricing model
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Analysis and FeaturesThe Big 30 Wholesalers report 2016
Consolidation, specialists, new disruptors, fresh food fails, the NLW and tobacco are all challenging wholesalers
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Analysis and FeaturesAsda Renewal: suppliers asked to stump up millions
The struggling Walmart giant has launched category-by-category negotiations with suppliers
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Analysis and FeaturesPortfolio optimisation will continue to drive M&A in 2016
Consumer products and retail bosses expect the wave of global M&A to continue in 2016 as portfolio optimisation will continue to drive strategic sales from big corporates.
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Analysis and FeaturesKellogg's Special K - Protein Crunch: acid test
Cereal brands are going big on protein NPD and reformulation, fighting to win the hearts and wallets of consumers
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Analysis and FeaturesCocoa prices eased by better crop outlook
Cocoa prices have fallen sharply since the start of the year, with an improved outlook for crops easing shortage fears